From "Good To Great" in 2008

Our company had their "season" kick off breakfast this morning and unveiled some very exciting new marketing campaigns (Good to Great in '08), enhanced eMarketing strategies, presentations by our lending and title partners, plus state and local statistics from 2007 that I wanted to share on the blog!

U.S. Real Estate Statistics

• 1 out of every 16 households bought a home in 2007.
• 2007 was the 6th highest # of sales in U.S. history.

Florida Statistics and other Interesting Information

• Market share for Coldwell Banker increased 21.5% state-wide.
• 1 out of 3 of the homes listed by Coldwell Banker sold in the first 30 days of the listing. After 30 days, those with reductions were twice as likely to sell.
• Over 50% of the Coldwell Banker agents had an increase in business in 2007 over 2006.
• 47% of Coldwell Banker agents worked with an international home buyer in the last 6 months of 2007. 36% of Foreign Buyer's in 2007 came from Germany, 28% from the UK, 13% from Canada and 8% from South America.
• The median sold price for single-family homes increased by 52.5% over the past 5 years.

Naples Statistics

• Median sold prices from January 2005 to January 2006 decreased 4%.
• Median sold prices from January 2006 to January 2007 decreased 5%.
• Median sold prices from January 2007 to December 2007 decreased 15%
• Coldwell Banker closed unit sales was up 21% 2006 vs. 2007.

For additional information about closed sales in specific neighborhoods, call a member of The Harris-Peppe Team today. We are happy to assist you in making informed decisions...Let's all go from "good to great" in 2008!!