Coldwell Banker Real Estate LLC signed an agreement yesterday that expands the Coldwell Banker brand's presence in France, and adds Monaco! With the addition of Monaco, the Coldwell Banker international network is now represented in 50 countries and territories on six continents worldwide! Coldwell Banker France and Monaco is based in Paris, led by Laurent Demeure, president and chief executive officer of Demeure S.A., previously known as Demeure Immobilier. The company's luxury branch is called Demeure Prestige. Founded in 1920, the group was very instrumental in developing France's real estate industry.
Jim Gillespie, chief executive officer of Coldwell Banker Real Estate LLC said, "We are thrilled that Laurent and his talented team have joined the Coldwell Banker system to give us a renewed presence in France. Obviously, gaining a presence in Monaco, one of the world's most desired destinations is a major addition to Coldwell Banker Previews International, our luxury marketing division that caters to the affluent. We believe Laurent's firm aligns very well with the Coldwell Banker Previews brand, combining a rich history with outstanding core values."
Demeure was quoted as saying, "We think the Coldwell Banker brand has great potential for growth in France and Monaco. [Both] markets are holding steady, despite the recent economic conditions. [We] have relatively low home prices, a wonderful culture, and 'love for all things French' continues to drive interest from foreign investors while Monaco obviously attracts interest from affluent buyers around the globe."
It is partnerships like these that truly come to symbolize the strength behind the global Coldwell Banker brand. The Harris Peppe Team and NaplesRealEstate.com is proud to be a part of this franchise that has unparalleled business relationships around the world. We have the potential to become the world leaders in the luxury property market!
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