Coldwell Banker's New Commercials!

The 2011 commercials have recently been rolled out at the Annual International Business conference, and as always the marketing team has really outdone themselves. I wasn't sure if I'd ever like a real estate TV commercial as much as i liked the portraits of 'Coldwell' and 'Banker' coming to life and talking to each other after the hours, but these two really are going to put a smile on your face! take a few minutes to view the following Coldwell Banker commercials--and let me know which one you liked the best!

Coldwell Banker TV Commercial 2011 #1 Coldwell Banker TV Commercial 2011 #2 Thanks, and make it a great day! The Naples Real Estate Blogger

More On Florida Vacancy Percentages

Just logged onto the Florida Realtors website, and lo and behold, today's feature story is yet another rebuttal to the CNNMoney article which I referenced today in an earlier post. Check out this report for more accurate information concerning Census Bureau and Florida Housing Vacancies.

Thanks again for reading my blog! I am just trying to get the most accurate information out to the public concerning Naples Real Estate!

The Naples Real Estate Blogger

Beyond Slogans

Catchy

Simple

Short

Sweet

Witty

Direct

and, most of all...

Memorable!

Here are a few of my personal favorites...

"Connecting People"
~Nokia

"Because You're Worth It."
~L'Oreal

"The Ultimate Driving Machine."
~BMW

"Expect the Best"
~Coldwell Banker

"Where Do You Want To Go Today?"
~Microsoft

If I had not listed the company name you probably would have guessed most of them correctly, right? But, if any of these companies had the slogan without the substance to back it up, they would merely be empty sentences. There needs to be something Beyond Slogans to keep the consumer coming back to a company that originally may have grabbed their attention with a catchy phrase. Slogans become mantras as well..."Just Do It" has become a figure of speech...part of our modern terminology...."Can You Hear Me Now"? Don't we all dream of coming up with a slogan so popular that when people see it, hear it, they know the company without having to be told? 

Chip and I have 'gone through' several slogans. Before we 'joined forces' mine was "Michele Sells By The Seashore."--His was, "Chip Harris, The Name Friends Refer To Friends." We tried to incorporate both of these into some of our marketing, yet it never really had the same inpact as a team that they did individually. We then tried to stress the fact that we give "Old fashioned service with state-of-the art technology to better serve your real estate needs".....WAAAAAY TOO LONG!  We tried the "You May Be Our Customer Once But You'll Be Our Client For Life." I liked that one, and we do still use it ocassionally. "Local Knowledge, Global Connections" is also a slogan that I really like and we still use that in a lot of our international publications and mailings....BUT, you just can't have five slogans!  

For the past few years we have been using, "We ARE Naples Real Estate"--it truly does seem to sum it all up...and we certainly do have the 'substance' to back it up! Our website, NaplesRealEstate.com is one of the most popular real estate websites in Southwest Florida! Naples Real Estate is my facebook page name, and our fan page is We ARE Naples Real Estate...I've been selling in Naples since 1981...and I'm now known around town as The Naples Real Estate Blogger---So, for all the other slogans that we have used and outgrown, tried and changed...This one definitely fits us the best!

So next time someone asks you, Who are Chip and Michele? Maybe you'll just have to answer, "They are Naples Real Estate!!!" 

Thanks, and make it a great day,

The Naples Real Estate Blogger

We Are Now In 50 Countries!

Coldwell Banker Expands to 50 Countries!

Coldwell Banker Real Estate LLC signed an agreement yesterday that expands the Coldwell Banker brand's presence in France, and adds Monaco! With the addition of Monaco, the Coldwell Banker international network is now represented in 50 countries and territories on six continents worldwide! Coldwell Banker France and Monaco is based in Paris, led by Laurent Demeure, president and chief executive officer of Demeure S.A., previously known as Demeure Immobilier. The company's luxury branch is called Demeure Prestige. Founded in 1920, the group was very instrumental in developing France's real estate industry.

Jim Gillespie, chief executive officer of Coldwell Banker Real Estate LLC said, "We are thrilled that Laurent and his talented team have joined the Coldwell Banker system to give us a renewed presence in France. Obviously, gaining a presence in Monaco, one of the world's most desired destinations is a major addition to Coldwell Banker Previews International, our luxury marketing division that caters to the affluent. We believe Laurent's firm aligns very well with the Coldwell Banker Previews brand, combining a rich history with outstanding core values." 

Demeure was quoted as saying, "We think the Coldwell Banker brand has great potential for growth in France and Monaco. [Both] markets are holding steady, despite the recent economic conditions. [We] have relatively low home prices, a wonderful culture, and 'love for all things French' continues to drive interest from foreign investors while Monaco obviously attracts interest from affluent buyers around the globe."

It is partnerships like these that truly come to symbolize the strength behind the global Coldwell Banker brand. The Harris Peppe Team and NaplesRealEstate.com is proud to be a part of this franchise that has unparalleled business relationships around the world. We have the potential to become the world leaders in the luxury property market!

Staying Connected

We are eager to get back to the office after spending the past couple of months on the third leg of the Great Circle Route . While away we observed the following, which we would like to share with you: 1. No matter how far from civilization we veered off the beaten path; if there was a For Sale sign on a remote island on the rivers or on a cottage lawn on a quiet cove, it was almost always a Coldwell Banker sign!! The blue and white brand is universally recognized and respected. We are coming home more certain than ever that we are affiliated with the best full-service real estate company. We never missed an opportunity to stop in and visit with Coldwell Banker offices along the way. We met and networked with agents from many of our "feeder markets". Many already either know someone in Naples or knew someone looking to buy! They were glad to now have met a referral contact personally! 2. Even though we have a great office set up on board (see photo inset), there were many days while we were underway that we did not have reliable cell service and Internet connections- Krista, Meagan and Sam held down the fort like the competent experts that they are and handled all situations with the skill and efficiency of seasoned professionals. Together The Harris-Peppe Team closed $ 4 million in sales in the last 60 days and currently has over $ 4 million pending, including a $1.9 million dollar listing under contract that Chip negotiated last week! PLUS, We took some great new listings, too! 3. Unanimously, the Internet is the number one means to advertise, as told to us by the top agents we met along the way, as well as is evident by the number of quality leads we have been receiving each day from our websites. We now have 3 websites...and you can follow us on Twitter, Facebook, LinkedIn as well as subscribing to our blogs and YOUTUBE channels. We intend to continue to dominate the Naples area with our successful web presence. We know we have challenges ahead, but we also know we have the strength of these three key ingredients to success: An internationally recognized real estate company: Coldwell Banker; a winning sales team: Harris Peppe; and a fabulous web presence with NaplesRealEstate.com, NaplesPreviews.com and NaplesRealEstateEtc.com

We hope to hear from you soon, and we look forward to earning your business!

Call us anytime with any questions about Naples Real Estate at: 239-370-0574

The Biggest Net

I've written a lot of posts about the size of the net that Coldwell Banker casts to ensure our listings are exposed to the most prospective buyers around the world...Just this week at The Tech Tour that I attended in Estero I learned that The Harris-Peppe Team listings are posted on over 350 websites. I can't imagine any other brand with that kind of dominance on the Internet! Chip & I have three very active websites. All designed to cater to a specific market segment. Our Luxury Properties are featured on our NaplesPreviews.com site. This site lists our team's listings as well as all listings in the Naples area priced at or above $1 million dollars. We have another website, NaplesRealEstateEtc.com which allows every single listing in the entire state of Florida to be posted. These are categorized by city, from Apalachicola to Zephyr Hills and everything in between! Our most popular site is NaplesRealEstate.com. In fact, last month we tracked over 247,000 organic visitors on this site. Content is changed regularly, so you'll want to bookmark this site by making it a favorite and come back to visit it often. Approximately 50% of our business is generated from this website. We have experienced unparalleled success due primarily to this commitment of promoting our web marketing, a powerful organic web presence as well as an unmatched level of customer service. Selecting the right real estate agent and team is crucial. It makes all the difference in the world; and in our case, the "world" is exactly what sets us apart! Coldwell Banker has over 105,000 agents worldwide in 3,600 offices, in 47 countries. Our sales volume last year in the U.S. and Canada alone topped $225 Billion dollars! If you want your Naples home or condo exposed to the best and biggest demographic of buyers, please call The Harris-Peppe Team at Coldwell Banker Previews International today. 239-370-0574 (direct). We look forward to earning your business and hope to hear you soon!

Harris-Peppe Team Earns Distinction

Our broker read a letter this morning at our office's weekly sales meeting announcing that we, The Harris-Peppe Team, earned the distinction of being named in NRT's Top 100 agents for the 1st quarter of 2009 for the nation! The letter was directly from Bruce G. Zipf, President & CEO of NRT LLC, headquartered in Parsippany New Jersey. His letter went on to say, "Your achievement is even more impressive given your high-level of production during what many now feel was the most challenging quarter in our professional lifetime." It went on to say the performance of our team last quarter was "exceptional"! In addition, NRT was recognized once again this spring by Real Estate magazine as the "strongest Power Broker in the nation". NRT LLC is the nation's largest residential brokerage firm which operates under the banners of Coldwell Banker, Coldwell Banker Commercial, ERA, Sotheby's International Realty and The Corcoran Group. It is a subsidiary of Realogy Corporation and has over 52,000 real estate agents nationwide. Chip & I are so proud of this honor. We are dedicated to creating exceptional real estate experiences for our customers, especially in this current economic climate. Of course we share this distinction with our two daughters, Krista and Meagan, and our marketing coordinator, Sam Wells. Together the five of us look forward to earning your future business while continuing the level of service you have grown to expect from our team. Please call us with any of your Naples Real Estate questions or concerns. 239-370-0574 Thank you, and make it a great day!

Market Share Comparison Report

This bar graph depicts the market share of 7 of the top real estate companies in Southwest Florida based on information obtained from SunshineMLS and FtMyersMLS for the periods beginning on January 1st 2007 through October 31st, 2008. The blue bars represent 2008. As you can see, Coldwell Banker Residential is #1 with a 12.3% market share. You can make the graph full size by moving the cursor over it and clicking. Please feel free to call us with any questions or comments. 239-370-0574 direct or you can email us by logging onto our website at www.NaplesRealEstate.com We look forward to hearing from you soon! Thank you and have a great day!