Naples New Year Wishes!

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Global Connections

Coldwell Banker and The Harris-Peppe Team open homes to the world in 50 countries, on 6 continents...and our network keeps growing and growing! The Coldwell Banker brand is known worldwide. In addition to our global network of over 106,000 agents, in 3,500 offices in 50 countries, we are also a member of FIABCI, The International Real Estate Federation. This uniquely positions us as the leader in international real estate brands.

Savvy international buyers recognize that NOW is the perfect time to buy their Naples Florida dream home. Because of correcting real estate prices, Florida Real Estate is on sale like never before! During the 12 months ending in the first quarter of 2010, it was determined that 4.45% of the total U.S. Residential closed transactions were to foreign purchasers. That number is closer to 23% in Florida, nearly 1 in 4 closings! Canada leads the way contributing to 35% of the international purchases in Florida. Coldwell Banker has over 250 offices in Canada. Our personal incoming international referrals have increased over 150% in the past 6 months. More agents, especially those in the Ontario Canada offices, are sending leads our way. Whether you are a buyer or a seller, working with a team and a company that offers this global reach is of utmost importance. Chip is originally from Canada. This connection is invaluable when working with Canadian buyers, and helps him considerably in understanding first hand the challenges and obstacles that could face an international buyer.

The Harris Peppe Team is committed to broadening our international reach and learning as much as we can about the business protocol and buying habits of potential customers from around the globe! We recently were recognized as being #74 in the world, honoring teams in the Coldwell Banker family for the third quarter of 2010. Also, I decided to join the Naples Area Board of Realtors Global Business Committee. The mission statement of this committee reads in part, "working with the National Association of REALTORS and the Florida Association of REALTORS to provide Naples members with global opportunities, including events and education programs..." This committee membership will enable me to work hand in hand with both local and international real estate agents, as well as Naples non-real estate entities in the area to provide opportunities to our international visitors.

If you are planning a trip to Southwest Florida, please call us to schedule an appointment. It would be our pleasure to talk to you about the home buying process. 239.370.0574

Thank you,

The Naples Real Estate Blogger

Reduced, Re-listed and Ready for Offers!

With our selling season fast approaching, The Harris-Peppe Team has listed and relisted several wonderful waterfront properties; all priced to reflect today's prices and to encourage offers! Call us today to schedule showings at one of these fine homes: 239.370.0574

• Once in a lifetime opportunity to own a 3 bedroom, 3 bath bayfront townhome which includes a private deck at the waters edge, perfect alfresco dining. Also includes a deeded dock and direct gulf access! Imagine yourself in 'front row' seats to all that waterfront living in Naples Florida has to offer. Tastefully updated, plus a private 2-car garage, and a lovely community pool. Aggressively priced at $1,250,000. Click HERE for additional views of this magnificent home.

• Take advantage of this unbelievable opportunity of owning a home on one of Naples most unique waterfront streets! You actually own BOTH sides of the street, with 80' of waterfront on both sides with depths that would accommodate large boats! Fabulous bay views both west and south, yet water is protected from wakes! Build your dream home, or enjoy the existing home with recently updated granite kitchen, wood-burning fireplace, and refreshing private pool. Reduced to $1,499,000. Click to view this waterfront home !

• Another bayview beauty! No detail has been overlooked in this custom built residence! This 4 bedroom home offers expansive views, private dock, a gourmet kitchen with walk-in pantry, bamboo and marble floors, a master suite with sitting room that overlooks Naples Bay, a billiards room, vanishing edge pool, sauna, impact glass and shutters, plus so much more! The furniture is also negotiable! Check out the virtual tour of this magnificent Naples home and call us for your private showing today! Presently being offered at $2,295,000.

• Attention to those seeking perfection! Located on prestigious Kingfish Road, this custom five bedroom home has been lovingly cared for by the original owner! From the moment you walk in the front door you are greeted with spectacular Naples bay vistas from every vantage point! The features are countless, and include custom cabinetry, granite, saturnia marble, electric screens, plantation shutters, elevator, fireplace, a 90' dock with Trec decking, plus a protected slip with a 16,000 pound lift! The list goes on and on! Click here to gain a unique perspective of this waterfront home! Asking $3,499,000.

To see Naples the way it was meant to be seen: by water, please call us today! We believe it is so important, before purchasing a waterfront property, that you include a tour of Naples waterfront properties by boat! We will happily take you for a sunset cruise and help you to discover the many gulf access channels and inlets that make living on the water in Naples Florida so magical!

Thank you, and make it a great day,

The Naples Real Estate Blogger

Zen and the Art of Selling Real Estate

"Service is the lifeblood of any organization.

Everything flows from it and is nourished by it.

Customer Service is not a department...It is an attitude.

It was about 30 years ago when I first came across 'Zen and the Art of Motorcycle Maintenance: An Inquiry into Values'. It is Robert M. Pirsig's first text in which he explored his theory of metaphysics and reality. Reading it then reconfirmed a belief instilled in me by my father...Everything you think, you are. This mantra has become part of the fiber of my being and is reflected in everything I do; including and very importantly, my work.

I don't know if there ever was a text written, 'Zen and The Art of Selling Real Estate' specifically, but that practice of keeping good thoughts has never been more needed or more important than it is now...

Today's real estate agents face more challenges than ever before...Therefore, keeping lofty thoughts, speaking positive affirmations, and maintaining an optimistic outlook while being receptive and open to communicate with each seller and buyer as they need us to has become the "value" of customer service: The customer is always right...the customer always comes first. This is the true value of selling real estate. The relationships we have taken the time to nurture and build...this is the truest measure of our success.

Just the other day I received a phone call from a very frustrated seller. A lot of today's sellers are frustrated. He and his wife are two of my most favorite customers. They have bought and sold several properties from us over the years. They are kind, and loyal, and easy to work with...after several moments of conversation he said to me, "Michele, you have such a calming voice." It was such a nice thing for him to say and it reminded me yet again how very important it is to stay in that positive place. Reacting to a person's frustrations, making excuses, defending the market...none of this works. What sellers and buyers need is knowledge and honesty about the market...but mostly the want is a "calming voice"...

Yes, a lot has happened in the world since Mr. Pirsig first wrote about the zen approach to maintaining a motorcycle, but his theory isn't science afterall, is it? It's just the truth...Everything you think, you are--And I think I am the luckiest person in the world to have made so many friends in my 29 years of selling real estate here in Naples, Florida. Relationships is what it is all about. That is my value...and everything else always falls into place...

Thank you,

The Naples Real Estate Blogger

*re-posted in part from an earlier blog post by michele peppe.

October Stats

Season is here! There is no denying it. The "out of state plates" are cruising along the Naples streets...in addition to more street traffic, our Internet traffic is up substantially...Rental inquiries: UP! ...Buyer inquires: UP!...Showings on listings: UP!...Offers on listings: UP!...Pending sales: UP! (click on chart below to enlarge which tracks pendings for the past 4 years). PENDINGS are always the best barometer for determining the current real estate climate. It signifies what is actually happening NOW. Here are a few other statistics from October that I think you will find interesting:

• Presently there are 7,773 active residential listings in *Naples...remembering just a few short years ago when this peaked at over 15,000!
• Of those, 3,354 are single family homes and 4,419 are condos.
• There are 791 active single family listings priced at or above $ 1 million dollars (Previews Properties)
• Only 46 total $1 million+ single family homes are currently pending.
• There are 519 active condos priced at or above $1 million (Previews Properties)
• Only 20 total $ 1 million+ condos currently pending.
• Closed sale YTD of all [SFHs and Condos] Previews Properties: 532, which calculates to an estimated 2 year absorption rate in the $ 1 million+ price points.
• October saw 1,481 total listings pending, up approximately 13% over the previous month.
• 1 in 5 active listings had a priced reduction in the month of October.
• The average rate on a 30-year fixed rate mortgage fell to 4.25%, matching the second lowest on records from 4.34 average percent last month. That equates to a monthly payment of $492 for every $100,000 financed. That is a decrease of 9.12% in the monthly payment of a year ago when the average rate were 5.04%.

Lower inventories, low rates, pent up demand, the election behind us, inquiries up, consumers beginning to believe that prices are leveling off...all positive indicators that Naples is in for a good selling season ahead!

Please let us know if there are any specific statistics that you would like us to include in our monthly report. The Harris-Peppe Team always welcomes your comments, and we look forward to earning your business.

Have a great day,

The Naples Real Estate Blogger

*All data derived from SunshineMLS and includes Naples residential statistics only.

New Listing

The Old World Charm of Calabria has come to Naples Florida!

There's a beautiful new listing in Naples Florida that we are so excited to tell you about! Over 5,000 square feet makes this Mediterranean masterpiece one of the best values for its size, age and location in the always popular downtown Naples locale. Three spacious bedrooms, each with its own balcony, plus a den, 5 full baths, a private 2-car garage and private elevator all create a very livable, maintenance free home in the heart of Naples. Nothing has been overlooked...the architectural details are magnificent and are enhanced by the lush landscaping, charming courtyards with trellis and fountain and colorful gardens, all of which surround the pool, spa and water feature. You will feel like you are in another world in this romantic setting, yet you are only one block away from the fabulous shoppes and restaurants of Fifth Avenue South, and a short stroll to the pristine white sand beaches of Olde Naples. This perfect Naples lifestyle is waiting for you to call it home. Call today to preview, and you will see why we think Villas Calabria is such a wonderful opportunity! 239.370.0574 For a unique perspective of this wonderful residence please click here: VIRTUAL TOUR Thank you, and make it a great day, The Naples Real Estate Blogger

October in Beautiful Naples Florida!

October is a very special month in Naples Florida. [I know, every month is special in Naples Florida--it's true] Summer is winding down, we are all busily getting ready for the influx of "snowbirds"... There are a lot of fun activities going on around town. The weather is near perfect-- not too hot...not too cool...It really is a great time of year to be in paradise! I found a couple of links that I wanted to share with calendars of events. Downtown Naples Calendar Naples Halloween Activities October Events and Happenings

What is a QR Code?

Once again, Chip and I are leading the charge in new marketing ideas! According to Wikipedia, a QR Code is a "matrix barcode, readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black 'modules' arranged in a square pattern on a white background." The information encoded can be text, URL or other data--even artwork! Created in Japan by a Toyota subsidiary in 1994, the QR code is becoming one of the most popular two-dimensional barcodes in the world. The initial 'QR' stands for Quick Response as it allows the content to be 'decoded' at a very high speed! Although initially used for tracking parts in a automobile factory, QR codes today are being used in many different ways, including making real estate information quickly available: such as this barcode shown here. Users simply can generate and print their own QR codes for others to scan and use by visiting one of several free QR Code generating sites. The Harris-Peppe Team is now using these codes in all of our window displays, fliers in information boxes, mailings, and certainly print media where we are restricted by ad space issues. We are presently working on ways to retrieve data on how and when the codes are being scanned. This is the future folks! If you have *code reader capability, scan this matrix and let me know what you "see"! I think you'll find information about one of our fabulous waterfront listings here in Naples Florida...Now, isn't that just the best? I'm not sure who said this, but I agree..."You can't do today's job with yesterday's methods and be in business tomorrow." Thanks for 'reading', and make it a great day! The Naples Real Estate Blogger *Many Android phones now come with QR code readers already installed...also, Nokia phones running S60 3rd edition or newer, Blackberry phones running Blackberry Messenger 5.0 or more recent versions can scan using the "scan group barcode" option in the BBM menu.

Vote NO on 4

Make no mistake about it...although the company I work for makes it clear that I appear to be apolitical, I actually have very strong, varying opinions on many issues. I understand completely the reason behind the policy, and I respect it. As an example last year an agent in my office lost out on a listing because of the bumper sticker on her car. To me, regardless of ones political affiliation...it has nothing to do with their ability to sell houses. In this case, she happens to be a super agent...and that seller missed out on working with a true professional.

With that being said, I think it is safe to share my opinion about Amendment 4 without making any enemies, or breaking any company rules...Also, because this has to do with land-use and development, I believe that with 29 years of experience selling real estate in Florida,  people just might look to me for my opinion. I know myself, when there is something on the ballot that I don't completely understand the ramifications of, I turn to professionals that I respect for their input.

I have read BOTH sides of this issue. Just Google Amendment 4 Florida 2010 and you, too, can read up on the pros and cons.
Here are my reason for voting NO on Amendment 4:

Amendment 4 is a "vote on everything" amendment. Imagine everyday citizens, with no knowledge of certain technical issues such as zoning and comprehensive land-use plans, voting on propositions and making decisions which could have a devastating impact on our state's economy. Tax increases for homeowners, significant job loss, fewer services, and an overall weaker economy. The amendment actually states that it is impossible to estimate costs. Do we really want to vote yes on something that cannot give us an exact cost? Aren't our taxes high enough? This has the ability to impact restaurants, schools--potentially every business and family in the state. 

I urge you to read up on both sides of this important amendment. Please let me know what your opinion is as well. I am interested in hearing from you  about either side!

Thank you, and make it a great day!

The Naples Real Estate Blogger

Beyond Slogans

Catchy

Simple

Short

Sweet

Witty

Direct

and, most of all...

Memorable!

Here are a few of my personal favorites...

"Connecting People"
~Nokia

"Because You're Worth It."
~L'Oreal

"The Ultimate Driving Machine."
~BMW

"Expect the Best"
~Coldwell Banker

"Where Do You Want To Go Today?"
~Microsoft

If I had not listed the company name you probably would have guessed most of them correctly, right? But, if any of these companies had the slogan without the substance to back it up, they would merely be empty sentences. There needs to be something Beyond Slogans to keep the consumer coming back to a company that originally may have grabbed their attention with a catchy phrase. Slogans become mantras as well..."Just Do It" has become a figure of speech...part of our modern terminology...."Can You Hear Me Now"? Don't we all dream of coming up with a slogan so popular that when people see it, hear it, they know the company without having to be told? 

Chip and I have 'gone through' several slogans. Before we 'joined forces' mine was "Michele Sells By The Seashore."--His was, "Chip Harris, The Name Friends Refer To Friends." We tried to incorporate both of these into some of our marketing, yet it never really had the same inpact as a team that they did individually. We then tried to stress the fact that we give "Old fashioned service with state-of-the art technology to better serve your real estate needs".....WAAAAAY TOO LONG!  We tried the "You May Be Our Customer Once But You'll Be Our Client For Life." I liked that one, and we do still use it ocassionally. "Local Knowledge, Global Connections" is also a slogan that I really like and we still use that in a lot of our international publications and mailings....BUT, you just can't have five slogans!  

For the past few years we have been using, "We ARE Naples Real Estate"--it truly does seem to sum it all up...and we certainly do have the 'substance' to back it up! Our website, NaplesRealEstate.com is one of the most popular real estate websites in Southwest Florida! Naples Real Estate is my facebook page name, and our fan page is We ARE Naples Real Estate...I've been selling in Naples since 1981...and I'm now known around town as The Naples Real Estate Blogger---So, for all the other slogans that we have used and outgrown, tried and changed...This one definitely fits us the best!

So next time someone asks you, Who are Chip and Michele? Maybe you'll just have to answer, "They are Naples Real Estate!!!" 

Thanks, and make it a great day,

The Naples Real Estate Blogger

September Stats

I am always a couple of days delayed when the 1st of the month lands on a Friday, but here are a few statistics from September that I found interesting and wanted to share with you: 

• New listings taken in Naples, September 2010 numbered 1299. This is the fewest number of new listings taken in a month since August 2009.
• Currently there are 7,709 Active residential listings in Naples.
• Both "Pendings" and Closed Sales were down slightly in September 2010 as compared to September 2009.
• Of the 511 closed sales in Naples in September, 437 were residential. Across the board, the list to sale percentage was 94% and the Average Days on the Market was 165 days. 
• Median Sold price in Naples in September 2010 was approximately $165,000 compared to $185,000 in September 2009.
• Average sold price in Naples, September 2009 was just under $340,000. Last month's average closed sale was virtually the same. The 12 month average is $370,000 after a peak in July 2010 of $526,000.

Certain geographic areas are outperforming others. The luxury market has taken off, and there have been a number of housing starts in the high-end neighborhoods as well.

One particular area that strikes me is NA 07: the communities of Aqualane Shores & Port Royal. Here are some stats that I think are profound:

• Average sale price  0-12 months:  $4,924,416.
• Average sale price 24-12 months: $4,263,143.
• Average sale price 36-24 months: $3,893,318.

If that doesn't get some of the luxury buyers off their mark, I don't know what will!

Please call us with any questions. 239.370.0574.  Feel free to leave a comment below. We always welcome your feedback. A member of The Harris Peppe Team looks forward to hearing from you soon. 

Thank you,

The Naples Real Estate Blogger

What a Difference a Day Makes

The difference between September 30th and October 1st is this: One day it still feels like summer, the next day you're trying to decide at whose house will you be eating Chistmas dinner...The pumpkin decorations have been out at the stores for weeks, but I was still able to avoid that "the holidays are upon us" feeling....Until today! Turning the calendar page over, and having it read "OCTOBER" does it to me every year....the end of the year is near...I've already volunteered to be on the office holiday party committee...I will be taking my grandkids to Party World tomorrow so that they can pick out their Halloween costumes...I purchased my Thanksgiving cards today, and should have them addressed by Monday--at which time I will begin writing my Christmas card list...Our end-of-the-year business gifts have been ordered, weeks ago, so that I can get them out in November and avoid the December rush! My husband, Sam, my friends and family, all know how [for lack of a better word] organized  I am...some may call it something else...It's OK, I've been called worse things...

Anyway, for those of you who share this characteristic with me, why not plan ahead for the coming season, and check out these two wonderful listings in Glen Eagle Country Club. Naples Florida hasn't been this affordable in years! Click HERE and HERE to view the virtual tours of these wonderful, affordable condos located just minutes to downtown Naples...the beaches, the world class shopping, the gourmet restaurants, fabulous galleries and live theater, all only a few miles away! Under $200,000 never looked so good!

For additional information about these two condos, or other properties for sale in Naples golf course communities, please call The Harris Peppe Team today! 239.370.0574

Thank you, and make it a great October!!

The Naples Real Estate Blogger

Out of the Area-Flat Rate Brokers?

This is a long story, but I will try to make it as brief as possible. Basically, I am just wondering what kind of experiences other agents are having when out of the area, flat rate brokers are listing homes in the Naples area, and we are forced to handle both sides of a sales contract's negotiations?  I've had several experiences, none of which have ended in a sale.

Here is my latest experience:

I've been working for about six months with a potential buyer. They have been to Naples once, looked at homes with me, and narrowed their search down to one particular geographic area. They have two price points: one for a "tear down" or a home which needs some updating; and one for a newer home. I systematically run a hotsheet for them and have continued to send them new listings, back-on-the-market listings and price reductions on a regular basis. I have gotten to know their likes and dislikes very well, and they have come to trust me as a real estate professional. They put an offer in on a home about 8 weeks ago which did not go together because of multiple offers. [Yes, we are beginning to get multiple offers in Naples Florida again] They were disappointed that they did not get that home because, although it needed a lot of work, it was in a perfect location. But, they were confident we would find another property!

~Recently, while I was away on vacation, another listing came to their attention. I called the listing agent to check on the status of the home, and to get additional details. I was told to call the seller directly. It seems this home is owned by a man who, at one time was licensed. The listing brokerage is located in Hollywood Florida, and it is a flat fee agency. I came to find out later that the seller paid them $250. to have them put the house into the Naples MLS.  All discussions and negotiations would be between me and the seller. I was a bit taken back by that to begin with, as this is not common practice. Because I was out of town, my assistant Sam made the appointment with the seller to go to the home and take photographs to send to me and the buyer. Once this was completed, the buyer decided they wanted to make an offer. I then did a market analysis of the home's value which they reviewed and a fair offer was submitted. The seller kept insisting that negotiations could be done verbally. It gets a lot more complicated from here, but to sum it up, after a week of counters we had an agreed upon cash price, no conditions other than for the buyer to fly to Naples for a visual inspection, and the customary structural inspections to be completed as per the sales contract. I decided to cut my vacation short in order to be there personally to show the buyer the home. Airline tickets were purchased, rental car and hotel reservations booked.....THEN, 24 hours after the accepted sales contract had been faxed to the seller, and a day before the buyer was expected to fly to Naples to see the home, my assistant gets a call from the seller (mind you, he didn't call me), to say he never received his last counter-offer, which had been accepted by the buyer, in writing. I'd like to interject that numerous conversations had been made the day the seller's last counter-offer was accepted including confirming a time for the visual inspection, as well as requesting the seller put together lists of his service people for the buyer such as lawn care, etc.--all of this being documented in emails correspondences. Sam called me frantically, as she knew she had sent him the signed contract, and she knew that the buyer and I were heading to Naples the next day to look at the home. I called the seller immediately, and needless to say, a bit of a spitting match ensued, at which time I just turned the phone over to Chip who is always more level headed in these situations [good partnership]...sorry, but I have a "slight" problem with people totally jerking the whole wide world around, without any regard to all the lives being effected...After speaking to the buyer, they were able to postpone their trip, and get a credit for their airline tickets...Thank goodness! I then called the seller back to apologize for getting upset earlier, and he just took up where he had left off and continued to keep yelling at me, still denying that he knew it was an accepted sales contract...so I just hung up!  

Now, for those of you that might read this blog post, I'm curious: Do you really think that a seller is saving himself the list-side of a commission when he lists with an out of area- flat fee real estate company? I think that if he had a good agent working on his behalf, he could have possibly negotiated that difference, all the while staying detached from the emotions that are involved during these negotiations.

I'm not really sure what happened...maybe he got seller's remorse, maybe he got another offer...One thing I am certain of, he definitely was too emotionally charged to handle his own negotiations. Luckily, the buyer was able to change their plans...and when they do make their next visit to Naples, there are a lot of nice homes from which to choose. This story will have a happy ending!

Gordon River Views

There is definitely something for everybody in Naples Florida. Check out this spacious 1st floor two bedroom, two bath condo with a 28' boat dock included! This fabulous condominium is located in Mariners Cove--a hidden treasure right on the Gordon River, within walking distance to all the downtown amenities.

The low condo fees include general insurance, professional management, a reserve fund, water & sewer, basic cable, exterior & interior pest control, lawn care and recreation maintenance such as the boat docks, and lovely riverside pool area. Pets are approved up to 35 lbs. and there is a very flexible rental program which allows for 12 leases per year with a 30 day minimum. Perfect for the investor looking to offset the debt with a nice income while enjoying their Naples vacation home throughout the year!

If you are interested in viewing additional details about this great condo click HERE to see a virtual tour, or call 239.370.0574 for an appointment today!

"Season's Coming"!

In Naples, when we say, "Season's coming", we don't necessarily meaning the holiday season...Contrary to popular beliefs, we DO have seasons in Southwest Florida! Dry and Rainy--just kidding...although that is pretty much right on!

~What I am actually referring to is our "Selling Season".  When the autumn winds start to churn, and leaves begin to fall...the annual migration of snowbirds begin to make their way down to a warmer climate. Whether they are jetsetters, arriving at their beachfront condo or retired CEOs heading for their golf course estate: one of many 'second' homes they own...Or even a homeless person seeking shelter from the cold...yes, our local shelters also burst at the seams when the north winds blow...Ours is a beautiful town, a magical place, that people gravitate towards each and every year. Regardless of the state of the economy...Naples is a destination! Folks from all walks of life, from all corners of the world...there is no place else they'd rather spend their winter. This migration begins in mid-October for many. Those who have sought refuge from the cold, and have made Naples their domicile must reside in Florida for 6 months and a day to enjoy the benefits of being a Florida resident...no state income tax and the like. We have FREE eBooks on our website's HOME page that you can download, one of which tells how you can make Florida your residence! 

~This coming season marks my 30th selling season in Naples...and I am still just as excited about what I do for a living as I was when I first got licensed...probably even more! Now I get to anticipate the coming season with a partner...My husband, and business partner Chip Harris. Presently we are away, up at our cabin in the mountains doing what I like to call, "sharpening the ax."---Yes, we still work everyday: make calls, proof ads, write blog posts, social network, negotiate contracts, write letters...but we also refuse to set an alarm clock, we have no real deadlines or obligations...We are currently in the midst of writing our 2011 Business Plan. Being away from the office gives us a unique perspective of what we want to accomplish, both professionally and personally in the coming year. Just like looking at a beautiful painting or landscape, you a clearer view of the big picture when you take a step back.

We are fielding many more requests for seasonal rentals than we have in the past 4 years, and I think this is a very positive indication of what is to come...of course, I always try to maintain my optimistic outlook, but in addition to my own happy spin on things, the numbers seem to point to a leveling out in real estate values. 

Earlier today, in response to an article that someone posted on facebook, I ran the numbers of what the Median Sold Price in Naples has been in the past 12 months. According to data derived from our Naples MLS the median sold price of single family homes is about $208,000. Doing that same search, but only considering the 34102 zip code, the Median Sold Price in the past 12 months was approximately $1,088,000.  The luxury market looks more promising after 4 years of the 'under $300,000.' driving the market.

So, if you are thinking of coming down to Naples this season to take a look around, get your reservations in soon! We have a terrific leasing agent on our team, and Suzanne will gladly assist you in locating a weekly,  monthly or seasonal rental in paradise! Contact us at 239.370.0574

We'll see you soon!

The Naples Real Estate Blogger

Mansion In The Sky

Naples Beachfront

Le Ciel Park Tower offers one  of the most prestigious addresses along Naples eminent Park Shore beach.  Spectacular views of both the Gulf of Mexico and Venetian Bay from this 14th floor mansion in the sky!

Three spacious bedrooms, 3 full-baths, an updated kitchen with stainless appliances & granite, brand new gorgeous hard wood flooring, Bahama shutters, and an expansive screened terrace with built-in BBQ...Imagine yourself watching the magical sunsets from almost every vantage point in this amazing home...steps to the white sand beaches, meandering promenade & beach-side parks, and just a short stroll to all the fabulous shoppes and fine dining waterfront restaurants at Park Shore's Venetian Village.

Le Ciel Park Tower also boasts 24/7 gated security, a magnificent gulf-front social room, state-of-the-art exercise room, 2 Har-Tru tennis courts, 2 resident guest suites, a beachside pool & spa, chickee area & grills! Owners can lease or purchase a boat slip at the nearby Venetian Bay Yacht Club. Everything is available here for the most discriminating buyer looking for an incomparable Florida beachfront lifestyle!

For a virtual tour of this home click HERE. For additional information, or to arrange a private showing please contact The Harris-Peppe Team today! 239.370.0574

Thank you, and make it a great day,

The Naples Real Estate Blogger

A Slice of Paradise

BIKE TO THE BEACH!

This little slice of paradise is waiting for a new owner to call it home! Year round, or seasonally, this is a fabulous opportunity to buy a 2 bedroom / 2 bath, first floor, lakefront condo west of U.S. 41 within close proximity to the beaches, downtown amenities, and all the great Naples shopping! The western exposure gives you the best sunsets over the picturesque lake. Spacious living room, brand new "granite kitchen", tile floors, covered parking, community pool, library & hobby room and low condo fees! Aggressively priced to encourage offers at only $214,000.  Call today for more details! 239.370.0574 Click HERE for a video!

There is something for everyone in beautiful Naples Florida!

Thank you, and make it a great day,

The Naples Real Estate Blogger

Never Forget

I remember when I was a little girl...every year on December 7th my father would share stories with me about the attack on Pearl Harbor. It was a moment...a day...a date in history, that he would never forget--that our nation would never forget. It was important for him to tell me about that day---He instilled deep within me, a passionate love for my country. Today, December 7th comes and goes with very little fanfare--The "old-timers" still remember that day vividly, but many of the youth of today know nothing more than the brief paragraph in a chapter from their American History books that they read simply to pass an exam. Time will erase the sadness and horror we felt nine years ago today. Sad but true. It's inevitable. I just hope that moment in time is not reduced to a simple passage in a book for our grandchildren and great-grandchildren to read about someday--We must NEVER FORGET.

~It is hard to believe that it has been nine years since the atrocity against our great nation...scars are still healing.  Following 911 our country pulled together and did whatever was necessary to protect ourselves and each other. The unity was unprecedented. We experienced a love for our country that possibly no other generation of Americans had ever embodied.  But, through this tragedy there is one thing that I am just as certain of today as I was when I was a little girl...as I was nine years ago today: The strength and innate goodness of our nation's great people will always shine through.   

~I watched a TV special last night about 911. It was a timeline--I saw the hijackers pass through security...I watched survivors tell their stories...I listened to the calm voices of the flight attendants and emergency-number operators...I re-lived the planes crashing...the buildings falling...witnessed again people running for their lives.  --Today I remember those who lost their lives...my prayers go out to the family and friends who continue to endure the pain of their loss. Today I honor those brave men and women who walked into the unknown, and put the lives of others before their own...on that day, hundreds of thousands of heroes were born.

We must NEVER FORGET!
Please take a moment to watch this VIDEO.

Latest National Association of REALTORS Research

These are the Top 10 Market Facts for Uncertain Times, as reported yesterday on The National Association of REALTORS website.  We also believe that the prices are close to, if not at the bottom in Naples; and trends have shown a leveling off in all price ranges in the past several months.  

So far, in the first 10 days of September, which is typically a "quiet" month in Naples, we have seen 280 residential properties go "Active with Contract" and/or "Pending".  12 are listed at or above $1 million, and 218 of the 280 are listed at or below $300,000. This is still the strongest price point in Naples, but we have seen consistent increases in the $300,000 to $750,000 range as well. Inventory is down across the board, and we have had several experiences in the past few weeks with sellers in that 2nd range holding closer to the asking price. As always, some neighborhoods are showing stronger signs of recovery than others.

For a detailed list of the best buys in Naples Real Estate, please contact us today. We would be happy to share with you our picks for the top 3 condo buys and top 3 single family home buys in any specific neighborhood or price range.  239.370.0574

Thank you, and make it a great day!

The Naples Real Estate Blogger

  

Exciting Adventures in South Florida

About 50 miles east of downtown Naples, heading through The Big Cypress National Preserve on Route 41, lies an adventure of a lifetime. Back behind Clyde Butcher's gallery, along Loose Screw Sanctuary Road, deep into the pristine swamp forest, the understated majesty of the 400 year old cypress trees and still dark waters call out to those brave enough to venture in...

For much of the 90 minute hike through the slough and ponds we walked in water up past our knees...unable to see below the surface...feeling our way with walking sticks...stepping over the hidden roots and submerged logs...at times waist deep in the cool murky waters.  [click on photo inset to enlarge] It was a wilderness that normally I would not venture out into, even in a kayak. Yet there I was, wading through my fears into the peacefulness of  this hidden treasure...There were 17 of us in our party plus Johnny, our guide. Included in the group was a retired couple in their 80's...a mom and dad with their 3 daughters ages 5, 6 and 7...at times the water so deep they had to swim across the ponds because it was over their heads! A middle-aged woman alone on her adventure because no one she knew would join her...And a beautiful, bald cancer patient conquering a fear which in my mind was a day in the park compared to the chemo treatments she's endured.  This was a last minute decision for me and Gina. We read in the Naples paper that this might be Clyde's last Labor Day "Muck-About"--we knew if we didn't do it this year, we may never get the chance again! During the entire walk I was thinking...there is nowhere else like this on the planet--how blessed am I to be experiencing this beauty, and to be doing so with my dear friend Gina.

Naples' beauty stretches out far beyond the white sand beaches and perfectly manicured golf courses...I would recommend this adventure to anyone and everyone who seeks to find a rare and untouched corner of our world.

For more information about The Big Cypress National Preserve, and Clyde Butcher's photography, as well as other information about Everglades Tours, Airboat rides and Kayaking in South Florida, please click on the links below:

http://www.clydebutcher.com/
http://www.swampexplorers.com/
http://youtube.com/naplesproperties


Thanks for reading!
Make it a great day,

The Naples Real Estate Blogger

Happy Labor Day Weekend! A Great Time to Buy a Home in Naples Florida!

"We should so live and labor in our times that what came to us as seeds may go to our children as blossom, and what came to us as blossom may go to them as fruit. This expresses the true spirit of mankind."

                                                       ~ Henry Ward Beecher

Labor Day weekend has always signified the traditional end of summer.  People plan that last long weekend--friends and family gather to celebrate with a backyard BBQ, or a day at the beach...Chip is out showing houses all weekend...no day off for him. This is typically a quiet time of year in Naples, but he has three potential buyers in town...It really is a great time to buy a home in Naples! --I took advantage of a rare Saturday morning at home to pull out the pumpkins and silk autumn-colored leaves and decorated my home...I even lit a wonderful spiced cider scented candle...and a CD playing Native American flutes is taking me on a musical journey...all the senses are happy.

While my husband and business partner is hard at work, I am reflecting on the country that I am so fortunate to call my home...I think of all the hard working men and women, that amazing American spirit that makes our country strong.  I think of those protecting our freedom...both home and abroad...I think of the police and firefighters...and their families, who sacrifice so much...For so many there is no "day off" to celebrate Labor Day...For so many they are "on duty"; their service should not be overlooked.

~And so, as you enjoy this holiday weekend, take a few moments to think about your own personal accomplishments; then hold in your thoughts those that labor to make all our lives better and safer and freer everyday.

Thank you, and have a safe and happy Labor Day Weekend,

The Naples Real Estate Blogger

Naples Real Estate Statistics for August 2010

Is it possible that I am calculating the August real estate sales data? --Hard to believe it is already the 1st of September. Holiday decorations are already adorning the stores...kids are back in school...football pre-season has begun...We're working on our 2011 business plan and marketing budget! Where has 2010 gone? Never mind that...where did the entire decade go?

Typically, this is the quietest time of year in Naples--August figures reflect that. 

Pendings are down approximately 15% comparing August 2010 to august 2009.

The calculations below are based on the 12 months ending August 31st, 2010.

Facts and figures are derived from data obtained from the local multiple listing system: 

• New listings taken August 2010: 1,336. Priced at or above $1 million: 126
• New listings taken August 2009:  1,213. Priced at or above $1 million:  79
• Pending sales August 2010: 798. Pended listed at or above $1 million: 29
• Pending sales August 2009: 951. Pended listed at or above $1 million: 42
• Closed sales August 2010: 547. Closings that were listed at or above $1 million: 34
• Closed sales August 2009: 592. Closings that were listed at or above $1 million: 34
• Closed sale finance trends: 149 of the 547 closings got some type of conventional financing, whereas 398 of the 547 closings were cash transactions.

Here is a list of the Average Residential Sold Prices in specific GEO areas where we do most of our business, as of August 31st, 2010, comparing the past 12 months to the previous 12 months:

• NA 05 Crayton Area Aug 2009-Aug 2010: $850,310 vs prior 24-12 months: $970,272
• NA 06 Old Naples Aug 2009-Aug 2010: $1,058,244 vs prior 24-12 months: $1,048,758
• NA 07 Port Royal/Aqualane Aug 2009-Aug 2010: $5,177,272 vs prior 24-12 months: $ 4,216,020
• NA 08 Royal Harbor Area Aug 2009-Aug 2010: $507,638 vs 24-12 months: $711,573

Here is a list of today's current inventory in these GEO areas and other pertinent facts:

• NA 05 Crayton Area:  Current Inventory: 603 active listings. Closings in the past 12 months: 433. List Price to Sale Price percentage ratio: 89% Average Days On Market: 253.  
• NA 06 Old Naples:  Current Inventory 272 active listings. Closings in the past 12 months: 150. List Price to Sale Price percentage ratio: 91%.   Average Days On Market: 210. 
• NA 07 Port Royal/Aqualane:  Current Inventory:  108 active listings.  Closings in the past 12 months: 55. List Price to Sale Price precentage ratio: 86%. Average Days On Market: 277.
• NA 08 Royal Harbor Area:  Current Inventory: 198 active listings. Closings in the past 12 months: 90. List Price to Sale Price percentage ratio: 91%. Average Days On Market: 228.  

Basic economics state that supply and demand create value. The inventory is down for 7 consecutive months in Naples. Here are a few other factors that are influencing our present real estate market.

• Decreasing property values.
• An oil spill which effected 82 of the over 1,200 shoreline in the state of Florida.
• Historically low interest rates.
• Unemployment.

In some cases, sellers are beginning to hold tighter to asking prices, while buyers are still looking for sellers to be more negotiable. Each offer must be considered individually, as even within the local market in Naples, there are communities that continue with unusually low activity, while others have a much shorter *absorption rate. *As an example, GEO area NA 22 [south of Immokalee Road, and West of CR 951] has a 97% List price to Sale price percentage ratio, a current inventory of 349 active listings and 390 clsoings in the past 12 months. Obviously, if you have a questions about a specific GEO area, please call us directly at 239.370.0574.   

Keeping all of this in mind, The Harris-Peppe Team continues to stay busy. Our website http://www.naplesrealestate.com/ has contributed to nearly 50% of our closings YTD. We have been successful in all price points, but especially the high-end market in the past few months.    Although we do expect a quiet couple of months ahead, this is when we "sharpen the saw", and optimistically anticipate all the potential in the coming season.

~Have a safe and happy September, and remember...if you know anyone looking to buy or sell in Naples Florida, please let us know. A personal referral is one of the highest compliments we can ever receive!

Thank you,

The Naples Real Estate Blogger

International Buyers

Chip Harris and Michele Peppe Cater to an International Clientele 

According to a recent article in Florida Realtor magazine; Florida, California, Arizona and Texas account for 53 % of all purchases by international buyers and have remained the top destinations for the past three years, with Florida leading the way.  Over the years Chip and I have sold homes and condos in Naples to a wonderful array of international buyers. They hail from Scotland, England, Ireland, Germany, France, the Netherlands, Portugal, Switzerland, Belgium, Vietnam, Columbia and of course, Canada.

The Naples News just published an article about our most recent success with international buyers. You can read the full article by clicking HERE.  The gentleman from Germany came to us as a direct result of networking within The Coldwell Banker Previews International family. We then brought in a collegue from our 5th Avenue office who speaks German fluently to assist us with the transaction. This turned out to be a winning combination! The other buyer is from Toronto, Canada, (we didn't need to bring in anyone to assist us with this sale as Chip speaks Canadian fluently, eh?) This buyer came to us directly from our award winning  website, to which we attribute approximately 50% of our business success in the course of a year. !

For additional information about how we can help make your international home buying experience more enjoyable and exciting, please contact us today. We have put together a team of real estate professionals including attorneys, lenders and homewatch services, who are all ready to make this a stress-free experience! 239.370.0574

Thank you and make it a great day,

The Naples Real Estate Blogger

Previews Luxury Symposium

Today, Chip and I attended the Previews Luxury Symposium. This is a continuing education program provided by the Coldwell Banker Southeast Region designed to give extensive, ongoing training to agents who work primarily in the listing and marketing of luxury residences. The Southeast region includes Dallas, Atlanta and Miami. This training is mandatory for us to be re-certified as Previews Property Specialists. There are approximately 12,000 Previews Specialists worldwide. Less than 1,000 in the state of Florida. It is an exclusive group of agents that make up less than 10% of the Coldwell Banker sales agents internationally. 

In addition to discussing The Power of Previews and building a personal brand, we were given several interesting luxury housing updates and recent facts about the affluent consumer.

Here are a few statistics that I found interesting:

• Across the nation, in the $10 million + price range, sales have increased approximately 60% YTD.
• More than half the sales in the state of Florida YTD have been cash transactions.
• Previews sales, defined as closings of listings priced at or above $1 million, in Florida's SW Region, comprised of communities from Sarasota to Marco Island, were up 19.7% YTD
• YTD, the list to sale ratio of Previews properties from the ORIGINAL asking price to the closed sale price was  -31%
• The top 1% of the affluent in the USA own 34% of the wealth.
• The top 10% are responsible for 50% of the dollars spent, and 70% of the margins in retail.
• If you earn $100,000 or more, you are in the top 16% in the USA.
• More than 80% of today's affluent were raised in the middle class.
• 84% of today's affluent still describe themselves as "middle class."
• Over 86% of today's affluent begin all their luxury purchases online.

Another fact that I was personally very proud of, when one of the guest speakers did a "Google search" and typed in "Luxury Homes Naples Florida", only one Coldwell Banker agent came up on the first page...that was me and Chip! In addition to this, during the seminar, the publisher of Unique Homes magazine, who was also one of our guest speakers, received a "Google Alert" which directed him to our website.  

Chip and I are dedicated to the real estate industry. This is more than just a career to us, it's our way of life...we continually update our marketing materials to reflect the current trends and we are committed to being the best we can possibly be. We understand the importance of all aspects of promoting properties; from print marketing campaigns to direct mail pieces, to Internet exposure, social networks and blogging! It is for that reason that we have affiliated ourselves with the world's leader in Luxury sales: Coldwell Banker, and why we feel privileged when a consumer chooses us to assist them with their luxury home sale or purchase. Thank you!

For additional details about the local luxury market in Naples Florida, please call us today. We look forward to hearing from you and hope to earn your business. 239.370.0574 direct

Thank you,

The Naples Real Estate Blogger

A Few More Recent Stats

Here is a smattering of statistics recently released by The Naples Area Board of Realtors that I think you will find very interesting:

• Pending sales up overall 28% in the last 12 months.
• Single family home pending sales are up 71% in the $1-2 million dollar price range in the past 12 months.
• Median closed sale price in the over $2 million price range is up 17% in the past 12 months.
• Single family home inventory dropped 4% from a year ago, and the condo inventory is down 9% as compared to a year ago.
• Condo sales are up 45% overall in the past 12 months.
•  The average "Days On The Market" for single family homes listed at or above $2 million dollars was down 33% from July 2009 to July 2010.

Here's an interesting fact from our office, Coldwell Banker Previews on 5th Avenue South in Old Naples :

• 70% of the closings were cash transactions in July.

The media inundates us with a lot of negative press, but these figures are very promising for a successful season ahead. It also looks like the luxury market is taking off, and the multi-million dollar listings will sell if priced correctly!

For additional information about these figures, please contact Harris & Peppe today. It would be our privilege to assist you in finding your new home in paradise. We hope to hear from you soon, and we look forward to earning your business.

Thank you,
The Naples Real Estate Blogger
239.250.4370