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Friday, April 17, 2015

Facebook for Business

Personal Facebook Pages vs. Facebook Business Pages

Right on the top of my list of pet peeves is people using their personal Facebook page for business purposes. I can see an occasional posting about a long day at the office, or an upcoming open house...a comment about a really awesome customer, or an experience with a wonderful vendor---but I think it is important that users understand the difference. Business pages are more professional, plus you get special features such as ads, traffic stats and post scheduling features! I can't tell you how many times I open up my Facebook account only to see a "friend" marketing real estate on their personal page...The old 80/20 rule of social media should apply. Even on your Business page, 80% of your content should be about lifestyle, customer interest, local updates about restaurants and upcoming events in your area. Only 20% should actually be about your product!
Here are a few tips from The Naples Real Estate Blogger to make sure your Facebook strategy is on target:
  1. For those of you in the real estate industry, it's worth mentioning again: Don't use your personal Facebook page to highlight your real estate services. Get a Facebook Business page!
  2. Post about your neighborhood or farm area. Let people know your passion for this community.
  3. Post as many images as possible--I suggest at least one every day! Images are more apt to create engagement, which is the #1 reason we post to begin with...The more images you post, the more likely your posts will get shared or commented on, and the more likely they will be viewed by your followers and friends of followers.
  4. Use geo-targeted ads and pay extra to boost certain posts.
  5. Ask questions! People love to share their opinions.
  6. Highlight area vendors who have helped your business. It's one of the nicest compliments you can give; to tell your fans about a good experience, especially when it is unsolicited! 
  7. Comment on other business pages. Share and tag! Recognize someone's accomplishments. Congratulate a job well done...Engage, engage, engage!
  8. Quotes and positive affirmations are always fun to share.
  9. Jokes are fun, too, but keep it clean--remember, it's your business page! 
  10. Watch grammar and spelling. DETAILS matter!
Facebook is still the largest social network site. I hope this post has helped motivate you to take the next step towards creating a business page!
For information about the many social networks that The Team uses to promote their listings as well as their success, please call us today; or better yet, log onto any one of our sites [see links below]. 1-239-250-4370
Real Estate is a "Social" business, and NO ONE does social better than us!
Check them out today, and let us k now what you think! Thank you, and make it a great day!
The Naples Real Estate Blogger

Monday, April 6, 2015

The Artist's Retreat ~ Naples, Florida

Contemporary Artist's Retreat

Welcome home to this classic modern residence, designed and owned by two of Naples most loved artists. Created out of their passion for their art, from the moment you walk through the sculptured iron gate you are inspired! Every nook and corner captures the natural light, and all rooms open to the sparkling salt water pool! Single story and built in 2012 to the highest standards...additional photographs, a floor plan and virtual tour can be emailed to you!
Less than a mile to 5th Avenue South, the European-styled 4 bedroom is perfect for the buyer looking to be close to all the downtown amenities, yet situated on a private oasis surrounded by tropical flora. The open floor plan boats soaring ceilings and lots of wonderful wall space! Other features include impact glass and high-end fixtures and granite, bamboo floors, and a lush backyard which is fenced and pet friendly! Please call us today for your private tour of this unique home which will appeal to the creative soul looking for a place to express and enjoy life in paradise!
The team at Naples Real Estate is waiting to hear from you! Call us at 1-239-250-4370 to set up an appointment today!
Thank you, and make it a great day,
The Naples Real Estate Blogger