Search This Blog

Wednesday, December 19, 2012

Expect The Best!

We had our annual office holiday party today. It has become a wonderful tradition at The Coldwell Banker Previews office for the support staff to lovingly prepare a splendid meal with all the trimmings for the sales agents as a way of letting us all know how much they appreciate us. I've never heard of any other real estate office that gets such royal treatment from their staff. We are very fortunate here at the Fifth Avenue office. That unprecedented team spirit starts at the top with our manager Nancy MacDonald. She is one of the best in the business. She's always willing to go the extra mile for her agents. Her dedication to the Coldwell Banker family, and what it stands for and offers, as well as her caring attitude and easy going demeanor, are some of the reasons why she has been able to recruit and retain some of the best agents in Naples. We also have the very best receptionist, the most efficient and proficient closing secretary, and the most capable and conscientious listing secretary...They are a true team! Their desire to help us make every transaction as stress free as possible for our customers shows in their work ethic each and everyday. In addition to the general office support staff, and the corporate staff which assists in our marketing and technology, I'd be remiss if I didn't include the wonderful support team that makes up both our loan department and our title company. Words scarcely describe the service that our sellers and buyers have come to know through their efforts. They are simply incredible! Our office truly is one stop shopping, and I can safely say, the service that our customers enjoy is unmatched in the industry today.

Years ago Coldwell Banker came up with a slogan, "Expect the Best"! I always liked that motto because it resonates with my optimistic attitude. 

Well, I'm going to make this post short and sweet---Hmmmmm, speaking of sweet, I wonder if there's any of the homemade cheesecake left?

Thanks everyone for allowing me a little bit of brag time about our wonderful Coldwell Banker family here in downtown Naples Florida. If you are one of those who 'expect the best' I hope you will give us the opportunity to give you the service our other customers have come to expect...give us a call today at 239.370.0574. We look forward to hearing from you soon, and we sincerely hope to earn your business!

Happy Holidays,

The Naples Real Estate Blogger

Monday, December 10, 2012

The Luxury Side of Real Estate

The Luxury Side of Real Estate

I thought you might like a copy of the latest edition [click link] of Inside Out, the Coldwell Banker Previews online magazine featuring stories about the 'Luxury Side of Real Estate". There are some outstanding articles this month including:

  • James Bond: 50 Years of a Luxury Hero
  • Americana The Beautiful: Historic Luxury Properties
  • The latest View of the Global Luxury Market
  • A Look Inside Miami's $125 million Versace Mansion
  • Capturing the Spelling Manor

This is a really slick magazine with fabulous photography and wonderful news about luxury real estate all across the globe as well as articles about Previews luxury home specialists.

The luxury market in Naples is rebounding. If you are interested in just seeing what is available, click here if you would like to do a search:  Luxury Homes For Sale in Naples Florida.  

Remember, whatever your price range is, The Harris Peppe Team is here to assist you. Whether you are looking to buy a home or a condo, or if you are looking for a seasonal rental, we have put together a great team ready, willing and able to help you anyway we can! Call us at 239.370.0574 to discuss your housing needs.

Thank you, and make it a great day!

The Naples Real Estate Blogger

Thursday, November 29, 2012

Questions and Answers About the Luxury Market in Naples Florida

Luxury Magazine Interview

I was recently asked questions for an upcoming luxury magazine article and thought you might be interested in a sneak peak of my answers!

What has happened with sales in the upscale market in your area in 2012?

"Luxury buyers in Naples are taking advantage of the recessionary prices and     making purchases. There was definitely a 'pent up demand'--people watched the market closely and waited for prices to level off before making buying decisions. Both investors and end users have been active in this luxury market segment."

What is happening with prices and with inventories?

"Sales in the $1 million plus category in Naples are up approximately 10% in Naples in the past 12 months compared to the prior 12 month period. Inventories are down considerably which is driving up prices. I've been calling it the 'trickle up effect' for over a year now; as we run out of inventory in the lower price points, the new listings are testing the market at higher prices and due to the diminished inventory many sellers are getting their prices!"

What types of properties and locations have been in particular demand?

"Waterfront is hot hot hot! There are few places on earth which affords the quality lifestyle offered in Naples Florida where you can actually buy a 'livable' home on the water with gulf access for under $1 million dollars. Naples most exclusive boating community, Port Royal, has an average sale price presently of just under $7 million, but residences in this neighborhood can be as high as $20 million or greater. We are also seeing a demand all along the coast, both in single family homes as well as the gulf front condominiums where beach access is a crucial buying feature. Additionally, the community downtown known as 'Olde Naples' is always popular with folks looking for a more urban lifestyle--walking distance to world class shopping & restaurants, bistros, sidewalk cafes, the live theater, beautiful parks and of course, the beach! Recently one of my colleagues here in the Naples Coldwell Banker Previews office sold a home in Olde Naples directly on the beach for $16 million! Several of the high end golf course communities, which up until recently had a huge over supply, have now seen a more balanced market and sales again are brisk."

Where your buyers are coming from?

"As always, our buyers mainly hail from the midwest, however here in Southwest Florida the New York metropolitan area recently surpassed other US feeder markets with the highest number of incoming flights. We are also seeing a lot of buyers heading over the Naples from the east coats of Florida--buyers looking for an easier pace. Interestingly enough, we have also seen some potential California buyers coming to Naples! Without question Naples is well represented by the international buyer as well. Canada tops the list, primarily the greater Toronto area, but my partners and i have sold homes this year to buyers from the U.K., Germany and Scotland. One interesting tidbit, I track our website traffic and in the past 90 days Russia has been in the top 10 countries by page views. I don't remember Russia ever being in the top 20 before this year. Also, we are seeing web traffic on our blog from both India and China!"

Any insights you might have gained about why they are buying and why they choose Naples vs. other locations?

"People buy in Naples because of the amenities: Nearly 100 private golf courses, 10 miles of pristine beaches, excellent fishing, boating and unbelievable natural resources. Naples was recently coined 'The Best Small Art Town in America'--we have a Philharmonic Orchestra, and amazing museums and galleries plus live theater and internationally acclaimed art shows and festivals. There's a gourmet restaurant if you want to go out every night of the year and you wouldn't eat at the same one twice, and our world class shopping rivals Rodeo Drive. We also have great healthcare and hospitals. Overall, an incomparable quality of life. Also, I might add that the weather in Naples, because of the gulf stream, is typically 5-10 degrees warmer in the winter than our competition---"

How does the upscale market in your area compare to other Florida markets?

"Most people look at Naples as a 'bargain'--just look at the prices in other cities and compare! Naples is a 'class act'...we cater mostly to CEOs, business owners, corporate executives and Fortune 500--There's not a lot of "celebrity" going on here. People are drawn to Naples because it's low profile. It's still a small town with big city amenities."

Regarding next year, what do you anticipate for sales and for prices? Can you comment on any underlying dynamics that will contribute to a strong market in 2013? Are there any potential wildcards that might change the direction of the market?

"There is always a chance that the fiscal uncertainty in Washington could put a wrench in our recovery. As we have seen in the past, wealthy people don't really need to buy....and they are usually very conservative, especially with second and third home purchases, which is our predominant market. On the flip side, they could take their money out of other investments and buy real estate instead. I prefer that scenario, as I have always been an optimist."

Do you have any questions about the Naples Florida Luxury Home Market that you would like to ask The Naples Real Estate Blogger? If so, kindly submit them to:
Thank you, and make it a great day!

The Naples Real Estate Blogger

Wednesday, November 7, 2012

Coldwell Banker Previews International Announces the 30 Top Luxury Agents in Florida!

The Florida Top 30!

Chip Harris and Michele Peppe were recently recognized by Coldwell Banker Previews International as being in the top 30 agents in the state of Florida for Luxury Homes sales. Recognized as a world leader in the marketing of exceptional properties, Coldwell Banker Previews International handles on average over $70 million in luxury home sales every day! Coldwell Banker represented 5 of the 10 priciest homes in the U.S. in 2011. The most expensive celebrity property in the U.S. listed at $150 million was sold by Coldwell Banker Previews International. Previews works with more celebrities, dignitaries and affluent buyers than any other Florida real estate firm. Chip & Michele are both Certified Previews Specialists. Together they boast over 50 years selling the Naples luxury lifestyle to satisfied buyers as well as representing some of the most beautiful properties in Naples Florida. Can you find them in the photo above? [click on photo to enlarge]

Please contact them directly if you are interested in a luxury home experience. 239.370.0574  ~Also, their web dominance includes a website catering to the high-end market and provides lists of all million dollar plus properties in Southwest Florida. Log onto: Naples Previews for additional information. 

Thank you for being a part of Chip & Michele's success!

The Naples Real Estate Blogger

Tuesday, October 23, 2012

Naples Homes for sale in Golf Course Communities

Why local real estate values are not just "local" to Naples in general, but also why each community and price point has its own trends based on supply and demand:

I've been showing property to a very nice couple who are looking to be in a golf course community in the Naples area in a single family home priced somewhere between $1 million to $1.5 million dollars. Of course, there are other particulars such as the number of bedrooms, view and exposure; and mandatory features such as all living areas being on one level and that there be a private pool. Keeping all things relative, I have found about 80 homes that meet their general criteria, but then narrowed down the search when considering the homeowner's handicap and course preference, club fees, and other amenities as well as the location of the country club and proximity to I-75, the beaches and downtown Naples.  I will be able to show a total of 10-12 homes to this particular buyer. Now, the one thing that I find interesting in this exercise is this: Even though across the board it would appear that inventory is greatly diminished, there are still neighborhoods that have over a one year supply in this price range! As an example: The Vineyards Country Club currently has 12 active listings that match this criteria, however they have only had 7 closings in the past 12 month in this category. A seller in this community might read the reports in the paper or online and think they can stay firmer to their asking price as the market leans more in their favor, when in actuality there is over a one year supply on the market which still favors the buyer. When considering the broad brush of Naples in general, with approximately 80 active listings and 67 closings year-to-date that match these search parameters, that equates to just over a 1 year absorption rate. This commentary is true in many communities, however, many communities have a shortage of inventory, while others are still struggling with an over supply.

Here is a list of the "Years of Supply" currently available in some of the golf course communities in the Naples area which only includes single family homes in these neighborhoods:
  • Quail Creek currently has a 1.38 "years of supply".
  • Grey Oaks has a 1.5 "years of supply", but had over a 4 year supply just 8 months ago. Wow!
  • Quail West [Collier County only] has a 1.5 "years of supply", which is much improved from their market high in December of 2008 when they had over a 7 year supply!
  • Pelican Landing has a 7.7 month supply! They have actually had a balanced supply since July of 2010!
  • Bonita Bay currently has a 1.15 "years of supply", whereas both Copperleaf and Shadowood have less than a one year supply.
  • The Vineyards presently has a 1.1 "years of supply".
  • Pelican Bay has an 8 month supply! 
  • Collier's Reserve has a 1.2 "years of supply".
  • Imperial Golf Estates has a 5.4 month supply.
  • The Strand has a 10.5 months supply.
  • Wyndemere Country Club presently has 36 homes for sale and 12 closed sales in the past 12 months which equates to a 3 year supply.
  • Here's one that is unbelievable: Eagle Creek has had 2 single family homes close in the past 12 months, yet there are 24 homes currently on the market in MLS. It will be a long time before that comes back to a balanced supply.
  • Windstar currently has a 6 month supply of homes in their inventory!
If you can think of any other neighborhoods that you'd like me to cover, please let me know. You can reach me by sending me a quick email to:

Thank you again for your time! I hope you are having a wonderful day!

The Naples Real Estate Blogger

*The data in this post is derived from SunshineMLS and a report called: A Reflection of Supply and Demand by Cindy Carroll of Carrol & Carroll State certified Residential Real estate Appraiser RD615

Thursday, October 11, 2012

Realogy Shares Began Trading on the NYSE Today!

Realogy Prices IPO

Guess who rang the bell this morning at the New York Stock Exchange? That's right, the executive leadership team and members of The Realogy Board of Directors were guests this morning at the NYSE, where they commemorated the new listing by ringing the signature Opening Bell. Up until now, Realogy has been a privately owned company that provides real estate and relocation services. It owns several of the leading real estate brands and brokerages in the world including NRT LLC, Better Homes and Gardens, Century 21, The Corcoran Group, ERA, Sotheby's International Realty, and of course, the company that we are with, Coldwell Banker. Realogy operates in 103 countries and territories around the world with a sales force nearing a quarter of a million associates. 

Realogy is led by Chariman, CEO & President Richard A. Smith who is a prominent figure on the national housing scene. In Mr. Smith's latest post on the company's internal social media site, Conversations That Matter, he was quoted as saying he was 
"pleased to inform you that we have successfully completed our IPO...and have priced the 40 million shares at $27.00."  *The shares will trade under the symbol RLGY. This will make Reaolgy the 3rd largest IPO in the United States this year, and the 10th largest IPO internationally to date! In conjunction with the IPO, Realogy also unveiled a new logo [pictured above] which incorporates a distinctive 'house within a globe' icon, but keeps the same colors and similar look. This was done to emphasize the company's focus on their international reach. 

It is our great privilege to be associated with a company of this magnitude. The services that we, at The Harris Peppe Team can offer you, far exceed any other real estate company. In addition to residential real estate and relocation services, we can also provide you with resources for investment opportunities in the commercial real estate arena, seasonal and annual rentals, title and settlement services, lending services and homewatch services. We ARE full service! We ARE Naples Real Estate! We have local knowledge and global connections! Please call us with any comments or questions. 239.370.0574 We hope to hear from you soon, and we look forward to earning your business!

Make it a GREAT day,

The Naples Real Estate Blogger

*information derived from a Realogy Communication dated October 10th, 2012 6:10 PM 

Monday, October 1, 2012

Welcome to the 4th Quarter of 2012!

Naples Real Estate 3rd Quarter Update

I know I've been saying this a lot lately, but so has just about everyone else I know..."2012 is flying by!"  ~Here it is, already October 1st, and I can't believe I am doing research for the Naples Real Estate 3rd quarter sales report...oh my. There is quite a bit to report, and as always, I will try to keep it as concise as possible. One thing in particular that truly stands out as I prepare to post this blog is the lack of quality inventory in just about every market segment. Although housing [which I believe is the foundation of a healthy economy] continues to be the rare shining bright spot out there; without good, quality, saleable listings we cannot feel too good going into the upcoming selling season. That is the challenge that most of my colleagues are facing. Prices have indeed leveled out, and in many cases, especially due to the lack of inventory, they're even edging up--The 3rd quarter in many areas in Naples matched prices last seen in the 2003 season. But, if we don't have something to sell the buyers will likely go elsewhere. I am concerned. We are getting a promising sign from the closely watched S&P Case-Shiller national home price index which marked the 3rd straight month in a row with prices up in all 20 markets that they follow. Also, mortgage rates again last week fell to record levels. The 30 year fixed rate is at 3.49% from 3.55% the previous week, and the 15 year fixed is at 2.77%. Potential home buyers still have to qualify with the tighter restrictions. With nearly 75% of the closings in Naples being cash sales, the lower interest rates don't effect us as much as they do in other areas of the country, or even the state for that matter. The investors, which are still, if they can find a bargain, scooping up some of the best values; and the lower rates are helping them when they finance. I think the person who has lived in a home for a few years and can refinance now is probably best served by today's low rates.

Presently there are a total of 4,882 Active residential listings in the Naples MLS. Of those only 279 are short sales, and 210 of those are priced below $300,000. Those numbers are way down when compared to a year ago. On a side note, in all of Naples only 8 properties are short sales listed above $1 million! The Naples Luxury Housing Market is rebounding, as is seen with the number of closed sales year-to-date in this upper price point. 

Let me share with you a few facts:
  • *As of this writing there are a Total of 4,882 Active Residential Listings in Naples. However, there have been 7,021 closed sales year-to-date. This is approximately a 6 month supply. A balanced market would have a 12 month supply. This is a clear illustration of the lack of inventory we are experiencing.
  • A total of 1,941 active single family homes and 3,286 closed year-to-date.  Currently there are 500 single family homes for sale in Naples priced below $300,000. However, YTD there have been 1,923 homes sell in this price point.
  • Presently there are 3,735 Active condos in the Naples inventory, and 2,941 closed condos YTD.
  • There are 304 condos for sale listed at or above $1 million, and 226 closed YTD. Similarly, there are 521 single family homes for sale in Naples, and a total of 349 closed sales in the over $1 million range YTD.
  • There are 52 single family homes for sale in downtown Naples, referred to as NA 06 in the MLS, this encompasses Old Naples from South Golf Drive south to approximately 14th Avenue South, bordered on the west by the Gulf of Mexico, and the east by US 41. In this geographic area YTD there have been 63 Closed Sales. 20 of the 63 Closed Sales have been homes priced below $1 million. Current inventory only has 4 homes presently listed below $1 million!
  • The same scenario in the waterfront segment. When searching for single family homes for sale on the water with "direct access' [no bridges], there are presently 28 that show up in MLS in all NA areas priced below $1 million. Only 6 are in the 34102 zip code!  A total of 61 closed single family homes with direct access have closed YTD. Let me repeat that: 28 active listings, 61 closed sales YTD priced below $1 million!

As always, I would be happy to do a custom search for you based on your specifications. Every neighborhood has its own trends and data relative to inventory and closed sales. I've just reported the tip of the iceberg. The Harris Peppe Team is gearing up for season and planning our upcoming marketing strategies. If you are considering putting your property on the market it could be worth more than you realize. We would like to be considered if you are interviewing. Please allow us to do a no-obligation market analysis to help determine the value of your home or condo. Even if you are not thinking about selling, we would be happy to perform this service for you. I think everyone should have an update of what their home is worth in today's ever changing market. Call us at 239.370.0574, or contact us directly via our award winning website at or email me at The Naples Real Estate Blogger.

Thank you for your time. Make it a great day!


The Naples Real Estate Blogger

*All information and data is derived from SunshineMLS and is believed to be true. 

Tuesday, September 11, 2012

Never Forget


I just so happen to be in New York. It's my hometown. Born in the city, returning every few years to visit friends and family, I will never grow tired of seeing the skyline come into view whether arriving by plane, by boat or by car. I will never forget the first time I arrived post 9/11 and the immense sadness I felt by the void created on that fateful day. I had only been to New York a month before the atrocity against our nation. Having been to the top of The World Trade Center only once before, with my father, just month's after its completion; I wanted to experience the view from the top of the world again...I didn't get there. I do have photos from that trip, taken from the Staten Island in particular that I framed. It sits on my desk...a day does not go by that I don't say a silent prayer for all the souls that were affected by that tragedy.

~I remember when I was a little girl. Every year on December 7th my dad would share stories with me about the attack on Pearl Harbor. It was a day in history that he would never forget. It was important for him to tell me about that day. His stories instilled deep within me a passionate love for my country. Today, December 7th comes and goes with very little fanfare. The "old timers" still remember that day vividly, but they are leaving this world, and many of our young people don't know much more about Pearl Harbor than a paragraph in their history books...Will time erase the horror we felt as a nation 11 years ago? Is it inevitable? I hope not. WE MUST NEVER FORGET

~How can we ever forget how our country pulled together and did whatever was necessary to protect ourselves and each other? The unity was unprecedented. We experienced a love for our country that possibly no other generation of Americans had ever embodied. My observation remains the same today, as had my father's when he remembered the bombing of Pearl Harbor; I am certain that the strength and innate goodness of our nation's great people will always overcome any adversity. 

~Today, I remember those who lost their lives. My prayers go out to the family and friends who continue today to endure the pain of their loss. I honor all the brave men and woman who walked into the unknown, and put their lives before the lives of others.

By the way, when I drove into New York City the other day, I was filled with an indescribable emotion...The "new" World Trade Center dominates the is a symbol of the greatness of our is a monument to the hundreds of thousands of heroes who were born on September 11th, 2001. We will never forget.

Thank you, and God Bless America,

The Naples Real Estate Blogger

Tuesday, August 21, 2012

Luxury Market Report 2012

Coldwell Banker Previews International released their 2012 Luxury Market Report yesterday. I thought I would share some of the interesting facts that were covered in this report. Included in this publication are Global Points, Domestic Overviews and notable achievements by the Previews brand.

Coldwell Banker has 83,000 associates in 3,100 offices in 51 countries and territories. With affiliates in every corner of the globe, Coldwell Banker has established itself as a leader in the world of luxury real estate.  According to the National Association of Realtors, total sales volume to international buyers in the U.S was estimated at $82.5 billion for the 12 months ending March 2012 -up from $66 million for the prior 12 months. Canada is responsible for the majority of the international sales, but we are currently seeing buyers from Russia, China, Brazil and the Middle East. Chinese buyers are now the 2nd largest buyers of homes in the U.S. mainly because of the power of the yuan and their country's restrictions on property purchases. Presently there are nearly 960,000 millionaires in mainland China. Brazilian buyers are purchasing condos and homes in the Miami area due in part to the rising real estate values in their country, and the fact that their currency gain against the U.S dollar increased 45% since 2008!  According to The National Association of Realtors, overall activity of foreign buyers is up 24% this year over the prior 12 months. Florida, and specifically the Miami area, has been a big contributor to that. California and New York continue to lead the U.S. in luxury sales, while other areas such as Greenwich and Chicago also attract affluent buyers.  Most international buyers pay cash, therefore the tighter lending restrictions have not effected them as much. Many of the buyers are "multi-generational", by that I mean they select high-end homes for themselves, as well as for their parents and children to use and enjoy. There is a big demand for modern styling and architecture. Amenity rich communities which offer natural resources such as nature trails and boating, exercise facilities and jogging paths are a big draw for the Europeans. Naples Florida ranks number 8 of the top 10 cities with the highest number of multi-million dollar sales, and number 9 of the top 10 markets in the U.S. with listings priced at or above $10 million. 

Previews agents participated in more than 13,5000 transaction sides of homes priced at $1 million or more in 2011. On average, Coldwell Banker Previews International handles $70.1 million in luxury sales every day! We continue to be an integral part of the strength of the luxury market worldwide.

Please let us know if you would like additional information about Luxury Real Estate in Naples Florida. The Harris Peppe Team considers it a privilege assisting you with all your housing needs. 239.370.0574

Thank you, and make it a great day!

The Naples Real Estate Blogger


Monday, August 20, 2012

Naples Real Estate Update

Strong Summer Sales in Naples Florida

Recently released statistics show strong summer sales abound in Naples Florida.  As reported in the Naples Area Board of Realtors Market Report, all three categories documented: Pendings, Closed Sales, and Median Sales Price showed increases for the 12 month period ending July 2012. Comparing July 2012 to July 2011 it is clear to see positive signs in every price point. Those sales posted in all pricing categories over $500,000 range were up a whopping 30%. Additionally, inventory in Naples remains at record breaking lows. Currently there are less than 3,000 single family homes for sale in the Naples SunshineMLS. ~And, considering those that have contracts 'pending with contingencies' are still included when calculating Active Listings, the inventory is even lower than what shows up when the public does independent searches on IDX sites.  The July statistics can be found on the local website which is available to the public by clicking here, Naples Area.

The entire report is quite interesting, and outlines both single family homes as well as condominiums in a chart format that is easy to read. Of course, if you would like information about a specific neighborhood, The Harris Peppe Team at Coldwell Banker Previews International would be happy to assist you.

Many of their prospects have read this report and have mentioned that it really isn't fair to compare 2012 to 2011 and expect to believe the market is as strong as purported. Many think that 2011 wasn't a very good year, so just because 2012 is showing strong sales it doesn't necessarily mean the market is strong overall. My response to this is: I compared the 2012 sales year-to-date to the total sales in 2005, a year that everyone can agree was the peak of the market. In 2005 the Naples SunshineMLS reported a total of 8,856 closed residential sales; this equates to an average of 738 closings per month. So far, in 2012 from January 1st through July 31st we have had 5,698 closings; which translates to an average of 814 closings per month. Approximately a 10% increase in units sold.  A lot of seller's are testing the market at a higher price than the comparables substantiate because of the lack of competition and then reducing the prices until an offer is obtained, rather than listing at a price in line with recent sales. This results in a lag in the list date to sold date and could account for the slight increase in days on the market, up 2% in July 2012 from July 2011. 

One of the "hottest" tickets this summer are listings in the coastal communities. As an example, the areas where we live and sell have had brisk sales and very low inventories. Coquina Sands had 26 closed sales in the past 12 months and presently there are only 8 single family homes on the market. Gina Fischer, the resident specialist for Coquina Sands mentions in her monthly update that there is only 1 home listed in this entire neighborhood priced below $1 million! This could prove to be an opportune time for sellers, especially those in older homes, and should consider having Gina do a no-obligation evaluation. You can reach Gina directly at 239.564.5475. The Royal Harbor Area presently only has 25 homes for sale. With 39 closings in the past 12 months, this means there is less than an 8 month supply of homes for sale in this community. ~And, only 7 of the 25 are priced below $1 million. Olde Naples is another coastal community being effected by high demand and low inventories. If you have any questions about waterfront properties or the downtown market, please call or email Chip Harris. 239.370.0574  

As always, all of us at hope to earn your business and look forward to hearing from you soon. Thank you again for taking the time to read our blog. Make it a great day!

The Naples Real Estate Blogger   

Wednesday, August 15, 2012

Facebook and Linkedin and Twitter, oh my!

...Lions and Tigers and Bears, oh my! Yes, like the old quote from one of my favorite movies goes...there's a lot of scary things out there on the road to Oz! The road to Oz being the successful path to social media...

Everyday it seems I am being introduced to a new method of social networking--Yesterday I discovered Mailchimp [don't ask]...I subscribe to Hubspot, Activerain, The Real Estate Tomato,  Market name a few...Plus various blogs and bloggers...newspapers and magazines...When I first turn my laptop on early each morning I generally have between 300 to 500 emails to sort through...On Linkedin I am a member of dozens of groups...I also check in on Foursquare [we especially like foursquare when we are out of town as it helps us to locate restaurants--seriously!] I tweet when I remember to tweet [still haven't figured out the real benefits to that one]...and when I think of it I use Hootsuite as it allows me to tweet, facebook and link in all at the same time...I have 3 pages on Facebook [four if you consider that I usually post for Chip--although he does give the ok as to what is written on his page]. ~Recently I created a Pinterest account, and I must admit, this could possible become my most addictive form of networking/sharing [which is why I stay off of it during business hours]. I get requests from friends for Branchout, Yearbook, and Farmville...and various other sub-groups and games and networking opportunities on facebook, which quite frankly I also have trouble figuring out the benefits. I just can't do them all! I'm in a few Google+ circles, and although I am certain I am not using it to its best potential, I do Google+ all my own blog posts [ha ha--why not?] Let's not forget has had a Youtube channel for nearly 5 years!

Anytime I have a free moment I am researching how to write better blogs, how to better optimize landing pages, how to measure successful email marketing...learning new ways to integrate current links and sites and how to better engage both personal and business contacts...This is the age of agents staying tethered to their electronic devices 24 hours a day...How then does one set boundaries and create balance? 

I've had people ask me if I am on facebook all day long--quite the contrary. I log on usually first thing in the morning to see what activity has transpired overnight. I log directly into our business page which allows me to write a quick post...sometimes a 'quote of the day' or a photo of Naples...I then switch over to my personal page and send out birthday wishes to friends, comment on a few posts and pictures, send out a few links so that people know I am thinking of them...and that's about it! Throughout the day I get alerted to friends updates via my cell and email...I can opt in to read the posts and give a quick *like* and/or comment, or wait till I log in again at the end of the day to get a better look. I make sure most of my Naples Real Estate website's blog posts go onto our facebook business page directly where I also promote listings, events, and other business related stories. I was taught years ago when I first got into facebook to keep the business and personal pages as separate as possible--None of my real estate agent friends want their customers and friends to read all my posts about open houses and such. It's a good tip that few follow...

The best recommendation I can give is to try to actually schedule social networking. That's right...Put it on your calendar! Block it in and stick to it. Thirty minutes in the morning--once or twice throughout the day depending on how busy you are, and again in the evening. This is still a people business, and all the Internet marketing in the world cannot take the place of good old fashion belly-to belly communication. With that being said, I would be remiss not to mention the fact that The Harris Peppe Team dervives approximately 50% of their business as a direct result of Internet Marketing!

I hope you will take a few moments to click on the links above and check out our channels and pages! Please feel free to *like* us, follow us, Google+ us...or any of the other forms of keeping us top of mind. When you think of  Naples Real Estate, please think of us!

Thank you, and make it a great day!

The Naples Real Estate Blogger

Monday, August 13, 2012

Naples Real Estate ~ Listing of the Week

Gulf Access ~ No Bridges is proud to announce their "Listing of the Week"!

One of Southwest Florida's premier boating communities, this Royal Harbor residence will satisfy the most discriminating buyer. It's all in the details in this Key West-style home which features wrap around porches and balconies overlooking the private gardens and tropical landscaping. The dream kitchen has Viking appliances and every imaginable 'must have' for the gourmet cook! The home boasts 4 spacious bedrooms plus a den and 4.5 luxurious baths. Beautifully appointed French doors, Bahama shutters, multi-terraced ceilings and crown mouldings, hardwood floors, two fireplaces, and a 650 bottle wine cellar are just a few of the other features. The outside entertainment area is fabulous and includes a wonderful pool & spa, plus two boat lifts and a lay-along dock!  Make an appointment for a private showing today!
Please call us if you would like additional photographs or a floor plan of this exquisite property. Being offered at $2,150,000. This is one of Naples' best newer home buys [built in 2008] on the water. 239.370.0574 If you would like a complete list of everything currently listed on the water, with direct gulf access, in Naples Florida, please let us know! Homes for sale in this neighborhood start just under $1 million dollars. It is our pleasure to assist you!

Thank you, and Make it a great day!

The Naples Real Estate Blogger

Tuesday, August 7, 2012

Naples Real Estate Listing of the Week

Architectural Masterpiece
Located in the prestigious neighborhood of Terracina, and within the gated golf course community of The Vineyards, this Naples residence features a main home boasting 3 spacious bedrooms plus a study with custom built-ins, and two detached & separate guest quarters with private baths which are ideal for visiting friends or family, adult children, in-law suites or live-in au pair. The king-sized lot offers the ultimate in privacy, amazing trees and vegetation, and the pool & spa and outside kitchen & entertainment area is perfect for enjoying the tropical Florida lifestyle. Nearly 3500 sf of living area surround the huge covered lanai with brick pavers. The home also features a 3 car side entry garage, a 180 bottle wine cellar and a gourmet granite kitchen with gas stove. Please call The Harris Peppe Team today for additional information about this week's featured property. 239.370.0574

Thank you and make it a great day!

The Naples Real Estate Blogger

Wednesday, July 25, 2012

153 Days Till Christmas!

Christmas I say...Seriously, you think I'm kidding? I was in several stores this week, had I not known it is still July, I would have guessed it was Thanksgiving weekend! The craft stores actually have some of their Christmas displays out. ~To me, August always makes me feel like autumn is in the air...fall is a month away, the Allstar game is over, the kids go back to school, folks are calling to confirm their 2013 reservations...And we, The Harris Peppe Team, begin to plan the last quarter's marketing strategies. We are closer to next season than to last season; when I look up at the 'Year-at a-Glance' calendar on the wall in our office, there's more on the top half than the bottom half..."Where has this year gone? 

I have not been as diligent this year as in year's past with my blog posts...It takes 28 days to create or break a habit...I was so busy during season actually listing and selling homes that blogging took a backseat, and now I need to get back into the swing of it again. My goal is to begin posting 3 times a week throughout the rest of the year. There are a lot of things happening in the Naples Real Estate market to report and share...just a matter of getting myself back into the habit!

If you have any questions, discussions or suggestions regarding what kind of posts you are looking for, please just shoot me a quick email. I am always open to new ideas!

In the meantime, Let's just enjoy today and never mind the retailers trying to push the pumpkins so early in the year...

Thank you for reading! I hope to hear from you soon!

The Naples Real Estate Blogger

Monday, July 16, 2012

Summer Fun Activities in Naples Florida

The Perfect Solution~ Our Summer Vacation Non-Destination!

This photo was taken at the southern tip of Key Island

Chip and I are having a "stay-cation" this summer. Usually we take advantage of the slower summer months and do a little traveling; either by boat or up to our cabin in North Carolina. This year we have friends staying at the cabin in July and August, and while trying to decide where we might go this year, I came up with the idea of taking a "stay-cation"! After all, there is so much to do in Naples during the summertime. "Let's just stay home and enjoy our own backyard!" During season it is not usual for me to start my day on the computer at 6 AM, and more days than not I drive home from the office after dark...sometimes 8 or 9 o'clock. So, it didn't take me long to get rid of the initial guilt of 'working' from home last week! There is something to be said for doing all my correspondences while throwing in a load of laundry, preparing a nice dinner, and taking a break through-out the day to paint or read. In addition to the change of pace, the number of things going on in Naples this time of year has given us a wonderful selection of fun things to do! 
One night we met a few of our kids and grandkids at the beach for pizza and sunset! "Why don't we do this more often?" we kept asking ourselves! ~Yesterday after church Chip said, "Come on, I'm taking you to breakfast!"--That is something only reserved for vacations, so what a treat that was! 
Last Friday night we walked up and down Fifth Avenue South and just 'people-watched', held hands and enjoyed each other's company before heading over to one of our favorite restaurants for a Summer Special...Another perk of being here over the summer months is we get to enjoy all the great summer specials at the area restaurants without the long wait to get seated! Everything can be done spontaneously! How fun is that? Very!  
I broke my paints out last week, and it was a great feeling to NOT put them away when I was done...which means I am not done! I am planning to paint all summer-- Speaking of painting, the summer art scene in Naples is incredible! There are 15 exhibit halls at The Jay & Patty Baker Naples Museum of Art...and The von Liebig Center downtown is a wonderful place to spend an afternoon. Peruse the many galleries on Fifth Avenue and Third could take weeks! Another hidden treasure at the working studios and galleries in The Pine Ridge Industrial Center, home of The North Naples Art personal favorite is the Sweet Art Gallery!  Such a great gallery! Please check it out--and Tell Dede Sweet [her real name] Michele sent you! 
I'm thinking I might head over to The Naples Zoo on the first Saturday of the month [residents get in free]...I will either take my camera and see what kind of shots i can get...Or maybe take a few grandbabies, ride the boat over to Monkey Island, and act like a kid myself! I am also planning a trip out to The Corkscrew Bird Sanctuary where i am hoping to catch a glimpse of the rare and magnificent Ghost Orchid. 
All my Naples grandbabies have memberships to the newest attraction in Naples, The C'Mon  Children's Museum! I can't get in without them, so that sounds like another aweome way to spend the day with the little ones!
I haven't mentioned The Beach Club Hotels Summer Jazz series... bring your beach chairs and enjoy the beauty of Watkins Lawn while listening to the jazz beats of local groups while sipping a tropical drink all the time smelling the salt air and watching the sun go down! Does it get any better than this?
Outdoor screenings of movies take place at Cambier Park as well as the Mercado, The Evening On Fifth continues through the summer months on the 2nd Thursday of each month...and then there is Thursday On Third, too! I am even going to take a trolley ride around town on Dolly The Trolley! Am I going to be bored this summer? No way! How blessed we are to live in such a fabulous town!

Last but not least, summer is a very good time to look at local  real estate! Chip and I took a 'bus man's holiday' on Saturday and previewed waterfront property around town! We were impressed with all the great buys still out there! Next week we will do the same thing and spend a day looking at different new communities, golfing communities, Old Naples listings, as well as beach front offerings. Even when we are on vacation in other cities we look at real estate, so why not do it while we are 'stay-cationing'! Right?

Well, I sure hope you are having an enjoyable summer where ever you are. If you'd like any information about what is happening in the Naples Real Estate market, please give us a call. 239.370.0574

Thank you, and make it a great day,

The Naples Real Estate Blogger

Tuesday, July 3, 2012

Independence Day

Happy 4th of July!

There sure are a lot of fun things to do in Naples Florida to celebrate Independence Day! The area fireworks displays are not the only way to show your national pride either...Why not come on down to the city's traditional parade which kicks off at 10 AM. The parade route begins on Broad Avenue South and treks down Third Street and Fifth Avenue South! There are 100s of participants including floats, music and various give-aways! It is such a wonderful feeling to see all the red, white and blue line the downtown streets while everyone comes together, regardless of their political persuasion to celebrate America! The shoppes on Fifth Avenue will be holding sidewalk sales from noon to 2 PM. If you are anywhere near the Coldwell Banker office, please stop by and say hello!     

The fireworks begin at 9 PM and they are set off the Naples Pier. Many boaters decide to watch the display from the water, which I must say is quite spectacular. If you don't have your own boat, or a friend with a boat, one suggestion might be to view the fireworks from the M/V Double Sunshine, docked at Tin City. $60 buys you a beverage, a treat and hors d'oeuvre's...Plus, of course, the firework show...Call 239.263.4949. ~If you head down to the beach to watch the show, get there early, and don't be in a hurry to leave, as it can get pretty congested. Bring a blanket, a cooler, and maybe even some sparklers! ~Another interesting suggestion for history buffs takes place at 10 AM on July 4th at The Estero Community Park, where the Historical Society hosts its annual reading of The Declaration of Independence.

Whatever you decide to do, whether it be to watch a parade, enjoy the fireworks or simply a back yard BBQ with friends and family, please be safe.  

Happy Birthday America from all of us at The Harris Peppe Team!

Thank you,

The Naples Real Estate Blogger

Monday, July 2, 2012

Top 10 Turnaround Towns

Naples Florida Makes the Top 10 List!

Wow! 8 of the 10 turnaround towns that made the list are in Florida, and Naples made its first ever appearance! Check out more of the story by clicking HERE! Data derived from, the official site of The National Association of Realtors, showed clearly that many of those cities that once led the downturn in the real estate markets nationwide, are now leading the way to a turnaround! The list weighs a comparison from the last quarter of 2010 to the last quarter of 2011 and tabulates which towns have shown the most dramatic improvements based on a number of statistics. Naples Florida ranked #7, Miami was ranked #1! The only 2 towns NOT in Florida [are] Boise Idaho and Phoenix Arizona. One of the most striking statistics about Naples that CNBC documented was the fact that the "year-over-year" inventory was down a remarkable 35.94%! To answer the cynics who believe there may still be a shadow inventory lurking out there that will curtail the current trend upward  I say, "based on the current actives, pendings and closed sales, the demand will quickly absorb this possible inventory." 

There has never been a better time to invest in Naples Real Estate than NOW! Purchasing a home or condo, whether it is as a primary residence, a 2nd home, or as an investment, at today's low interest rates, is the best place that you can put your money right now!

For information about the local Naples real estate market, or specific neighborhoods in Southwest Florida, please call a member of The Harris Peppe Team today!  239.370.0574

Thank you and make it a great day,

The Naples Real Estate Blogger

Friday, June 1, 2012

Naples Real Estate Update

May 2011 vs. May 2012

Well, here it is, the 1st of another month. Time flies when you're having fun! May has been a very good month all the way around. We took a few well priced, saleable new listings...we showed homes to some fabulous customers and wrote a few offers...negotiated a few sales...and managed a few days off, including presently being on our boat, bringing her home from the east coast of Florida via the keys.

I thought you would like a Naples Real Estate Update, so I did some general research and compared [this] May to May 2011. Here's what I came up with:

Closed Sales Comparison:
  • In May of 2011 there were a total of 911 residential closings in Naples vs. 1,043 in May 2012. That's a nice solid increase considering listing inventory is way down.
  • May 2011 approximately 14% of the closings were listed as short sales vs. 12% in May 2012.
  • 43% of the closed residential sales in May 2011 were single family homes as opposed to condos and villas vs. 44.5% in May 2012. It is pretty typical that condo sales out number single family home sales, but that they usually run a little closer to 50/50...could be the diminished sfh inventory. 
  • 64% of the closed sales in Naples in May 2011 were listed at or below $300,000 vs. 61% in May 2012.
  • A little over 10% of the closings in May 2011 were listed at or above $1 million vs. 12.3% in May 2012. Luxury Real Estate Sales are up in Naples!
  • The majority of the residential sold financing types, approximately 70% both years, continues to be Cash transactions.
Current Listing Inventory Statistics:
  • Currently Naples has 5,346 active residential listings [single family homes as well as all condos and villas]. 
  • Of the 5,346 listings, there are only 346 short sales, less than 7% of our inventory. 
  • 40.3% of the current inventory is single family homes. 
  • 42% of the current inventory is listed below $300,000. Compare that to the 61% of last month's closing being in this price range and it becomes very evident how diminished the inventory is in this price range.
  • 17% of the current inventory are homes and condos for sale priced at or above $1 million. That also is just over a one year supply! A one year supply in any neighborhood or price point is a healthy market.

That's just a brief overview of today's Naples Real Estate Market. Please call a member of The Harris Peppe Team today to assist you with any questions you may have about our local market, or to assist you with any of your real estate goals and objectives.      

Thank you, and make it a great day,

The Naples Real Estate Blogger

*all data derived from the Naples multiple listing system: SunshineMLS and is deemed reliable but not guarenteed.

Saturday, May 26, 2012

A Moment of Silence

"Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and success of liberty."    ~John F. Kennedy

On this Memorial Day weekend, The Harris Peppe Team would like to invite you to join us as we honor the men and women who have given their lives so selflessly over many generations to allow us to live in a country committed to freedom.
It is our deepest prayer that we live a life that is worthy of this sacrifice.

During this weekend, where so many people begin their summer celebrations with a picnic, a family reunion or a backyard barbecue, I can only hope that you will take a moment of silence to honor those who have given their lives so that you can live a life pursuing happiness and free choices. We also wish to send out a special prayer of gratitude to all those who have ever served, and all those who still stand guard today. Wherever you are in the world, please come home soon, safe and sound.

Thank you, and God Bless America,

The Naples Real Estate Blogger


Friday, May 18, 2012

Naples Real Estate Update

Once again we had the distinct honor of having Cindy Carroll, Florida State Certified Residential Real Estate Appraiser, as a guest speaker at the Coldwell Banker monthly business meeting at The Naples Area Board of Realtors. Cindy came chock-full of good information and reliable market statistics. I would like to share some of the highlights of her talk, much of which is based on data derived from our local multiple listing system, and is a reflection of supply and demand.

One of the interesting points that Cindy made was to identify the 4 tiers of sellers in today's market:
  1. Short Sales
  2. Foreclosures
  3. Investor "flippers"
  4. Traditional transactions
It is relatively easy to extract whether a neighborhood is "in-balance" based on supply and demand. If the number of listings is equal to the number of sales in the last 12 months, it is a "balanced" market. In some cases, which I will discuss in this post, the absorption rate is less than a year. Any areas or price ranges, carrying 2 or more years of supply, are still experiencing downward pressure on pricing.

Another interesting point to consider is this: In Naples, approximately 60% of the closed sales are cash transactions. Cash buyers, especially with today's strict financing guidelines, allow our market to "move along". 

Here are a few neighborhood observations:
  • Aqualane Shores: was at the "top of the market" in February of 2005 with less than a 4 month supply of houses on the market. In April of 2007 there was a 3.5 year supply. Currently there is approximately an 18 month supply, which has been virtually unchanged in about 2 years. Presently 37 "actives", 5 homes under contract [pending], and 21 closed sales in the past 12 months.
  •  NA 06 [Old Naples]:  Presently there is only a 10 month supply of single family homes for sale in Old Naples. This area peaked in February of 2005 with a 5 month supply. In December of 2008 there was a 3.2 year supply. There was a "balance" market reported for the first time in approximately 4 years in September 2011.      
  • NA15, the area between US 41 and Goodlette Road, is "on fire"! Currently there are only 26 active listings...27 "pendings" and 92 closed sales in the past 12 months!
  • NA 05 [Coquina Sands, The Moorings and Park Shore]: In September 2005 there was a 6 month supply...In September of 2007 there was a 4 year supply! Today's inventory is only a 7 month supply! Great recovery!
  • Pelican Bay is one of the least variable neighborhoods. It never really got "over-supplied", and never had the short sales and foreclosure numbers of other communities. In September of 2009 there was a 2.5 year supply, but the market has been balanced for awhile and presently there are 34 active single family homes, 13 under contract and 31 closings in the past 12 months.
  • Royal Harbor has one of the best stories in town! Just to give you a history of the area, in September of 2004 there was only a 3 month supply...In April of 2007 there was a 9.6 year absorption rate...As Cindy put it, "it was dreadful!" By November 2010 the Royal Harbor area had improved to a a 3 year supply, which still wasn't great. Presently there are only 25 homes for sale, 16 pendings and 29 closed sales in the last 12 months. This equates to approximately a 10 month supply...a remarkable comeback!
  • Vanderbilt Beach area: A year ago had a 2+ year supply of inventory, presently only an 8 month supply.
  • Golden Gate Estates: NA 22, the Logan Woods and Oaks Blvd corridor, has been "artificially depressed" due to land values and the inability to finance vacant lots, but the single family home market presented itself with a shortage of inventory by November 2010, and today there is a very healthy 9 month supply!
  • The Grey Oaks single family market is "a bit of a mystery"...In September of 2005 there was less than a 6 month supply. In October of 2011 there was nearly a 4 year supply. Currently there are 43 actives and only 14 closed sales in the past 12 months. 
The meeting ended on a high note. Predictions were made: Many neighborhoods will be back to our "last point of sanity", 2004 prices, by year's end. ~And, it is probable that values will go up 10% in the next 12 months! In any event, whether you are inclined to be optimistic or not, the facts speak volumes. Inventory is down in most neighborhoods, demand is great, interest rates are at record lows...The short sales and foreclosures are "clearing out". It's a great time to buy Naples Real Estate! Of course, as with any data, each isolated neighborhood, and types of housing in each area, should be evaluated on its own.  The Harris Peppe Team welcomes your comments and questions. Please call us if you would like additional information in a particular location in Naples. 239.370.0574

Thank you, and make it a great day,

The Naples Real Estate Blogger

Monday, April 30, 2012

It's Almost May Day!

Anyone who has ever gone away on vacation can attest to the "Law of Murphy" which states something along the line of ..."just book a vacation then see how busy you get a few days before leaving"...Imagine if we all worked at that level of production all the time, think of how much we would all get accomplished! That is exactly how I feel I've been working there's some kind of crazy feeding frenzy going on!

All of a sudden today I realized, 'it's the last day of the month'! Where the heck did April go? [picture above is an old etching depicting 'May Day'] In the years since beginning this blog, this has been the busiest month I can recall! I've had good intentions of doing a real estate update often, but I've been out nearly every day all month showing properties to various buyers. Condos and all locations and price ranges...I haven't stopped...and "the hurrieder I go, the behinder I get"   ~I keep seeing signs of  my time becoming more manageable then Bam! I'm off again showing homes! [Nice problem to have!]

The real problem is a shortage of inventory...Seriously...There are 8 homes for sale in Old Naples priced below $1 million! There are a total of 34 homes for sale in the the Royal Harbor Area and only 13 listed below $1 million. There are 9 condos presently for sale priced under $500,000 in highrises along Gulf Shore Blvd North...also in The Moorings and Park Shore neighborhoods only 12 total single family homes listed below $750,000. TWELVE! That's it! ~ Naples Luxury Properties, those Previews listings priced at $1 million or above, comprise an estimated 18% of the total inventory in our multiple listing system.  There are approximately 100 homes for sale located in gated communities in Naples priced below $300,000...Considering a condo with at least a 1 car garage in a neighborhood with a community pool priced below $200,000? There are less than 250 to choose from in all of Naples! There are only 35 condos for sale in Old Naples priced below $300,000...and to get a garage space and a community pool you need to spend nearly $500,000! Presently, I am working with a buyer that is looking for a newer or updated home, in a community with low fees, a tile roof and a private pool and I couldn't find anything under $300,000!  My humble opinion: If you've got a listing that has lingered on the market all season and hasn't sold, then maybe your expectations are too high...those listings which are well priced ARE selling! I can't tell you how many times in the last 30 days that I have made an appointment to show a property and gotten a call back that it 'just had an offer accepted!'  I keep telling the customers, 'if you see something you like, make an offer before someone else does'; -especially in the more moderate price points! In any given community, those homes and condos listed at 'entry level pricing' will be the next to go. This has become a bit of a challenge for homes and condos that need to appraise--the values cannot keep up with the lack of supply and the demand, and appraisers can only use closed sale data. Hopefully, this will not be an obstacle for long as the low end continues to have a 'trickle up' effect on prices. Naples over-corrected, and we are now seeing prices level off and in many cases beginning to go back up!

Our Internet inquiries are off the charts, too! We are tracking where most of the requests are coming from...Next to the USA, Canada ranks #2 on Many inquiries are still coming from the UK and South America, and we got our first buyer from Russia this month! Thank goodness we've hired 2 more agents to help The Harris Peppe Team with this influx of Internet inquiries!  

Well, summer is coming and we are beginning to think we might vacation right here in Naples this year! As long as we can stay ahead of the curve, and schedule the time to enjoy this beautiful paradise, we are thinking it might just be the perfect oppotunity to see what is happening in our own backyard...

For information about the Naples Real Estate market, please contact a member of The Harris Peppe Team! Thank you, and make it a great day!

The Naples Real Estate Blogger