Wednesday, August 17, 2011
The Language of Luxury
Chip and I took two new listings this week. In each case we were up against our 2 main competitors in the Naples Luxury Real Estate market. In both instances, the sellers selected The Harris Peppe Team because of Coldwell Banker's global reach, our technology and Internet presence, and the networking capabilities of Cartus Corporation, which manages the relocations of more than 140,000 customers annually.
Why do International Homebuyers choose Florida? *31% of all international homebuyers who purchased in the United States in the past 12 month chose Florida as their top destination. The reasons given are: Ease of ownership, Value, Location, and Lifestyle. In Florida, Coldwell Banker has 4,600 sales associates which are highly trained to help buyers find Florida properties that match a purchaser's investment, rental and vacation needs. Collectively, our associates are in 83 offices statewide, they speak 100 foreign languages and they connect with nearly 100,000 Coldwell Banker agents worldwide.
Our Internet presence is unmatched in the industry today. In addition to the 350 websites on which we feature our listings, we also have access to a 'rapid response' device known as Leadrouter, we are the most 'followed' real estate company on Twitter, and we've received over 25,000 visitors from 99 countries on our blog! We have partnered with REALTOR.com, Trulia, Zillow and Yahoo Real Estate, the four leading real estate search websites. To top it all off, sellers who list with us get their home showcased on Naples Real Estate.com, our very own website, on which you can search all active listings in The Naples multiple listing system!
If you or someone you know is thinking about selling a home in Naples Florida, you owe it to yourself to interview Chip Harris & Michele Peppe. The Language of Luxury sums it up best, "To the extent that incumbent market leaders rest on their laurels, do not stay focused or do not keep up with technology, market leadership is up for grabs for any real estate marketing professional with a superior proposition and the right brand strategy." We are dedicated to providing old fashioned service combined with state of the art technology. We look forward to hearing from you soon, and hope to earn your future business.
Thank you and make it a great day,
The Naples Real Estate Blogger
*according to the National Association of Realtors-2011 profile of international buying activity.