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Monday, August 9, 2010

Naples Previews Properties

What is PREVIEWS ?

In 1933, Coldwell Banker established the "Previews" brand, and became one of the leaders of Luxury Property in the real estate industry in the world. Currently we have a worldwide network of nearly 1,000 International offices located in 50 countries.  Coldwell Banker Previews International has a distinguished clientele including some of the world's foremost dignitaries, actors, musicians and sports figures. The Previews Marketing Program is recognized as one of the world's finest marketing programs in promoting luxury properties to a global audience. 

We have a 28% luxury market share nationwide--well over 200% more than our next closest competitor. 
Presently, Coldwell Banker Previews International represents the nation's top four most expensive listings which are priced from *$85 million to $ 150 million.  We handle an average of *$76.7 million in luxury home sales every day, and participated in 11,970 transaction sides of multi-million dollar homes in 2009. This equates to $22 billion in sales volume!

The downtown Naples 5th Avenue South office is an accredited Previews office. Many of the agents here at the 5th Avenue South office have gone through extensive, additional training to receive their Previews Luxury Home Specialist designation. Chip & I both have this designation. When Chip & I first learned that the company we previously worked for was being purchased by Coldwell Banker, we immediately purchased the domain name of NaplesPreviews in order to take full advantage of the luxury brand this name represents.  You can link to this site to do a luxury home search directly from our NaplesRealEstate.com

Here are some current local stats about the luxury real estate market in Naples Florida:


  • January 1st-August 1st, 2010 there were 441 closed sales of listings priced at or above $1 million.

  • January 1st-August 1st 2009, there were 295 total closed sales in this price point.

  • YTD 2010: 268 closed sales were of single family homes, 173 were condos. 

  • Highest closed sale YTD sold for $26 million. This was a single family home on the beach on Gordon Drive.

  • The highest closed condo sale YTD went for $8.9 million and it was located in Bay Colony.

  • 118 of the 441 total closed sales were built in 2005 or newer.

  • 274 of the 441 closed sales were in the "West of 41" corridor, NA areas along the beach and bay.

  • Presently there are 1,220 listings in the Naples MLS listed at or above $ 1 million, which equates to approximately a 24 month supply based on the 441 closed sales YTD.

  • 664 active residential listings in the "west of 41" corridor, which equates to approximately a 16 month absorption rate in the $1 million+  price range. 
All Naples statistics are derived from SunshineMLS are deemed accurate.


For a complete list of today's best luxury buys in Naples Florida please log onto our Naples Previews Property site, NaplesPreviews.com today, or call us directly at 239.370.0574. We hope to hear from you soon, and look forward to earning your business.


*Editors of Unique Homes Magazine identified 314 homes for sale in the United States for $20 million or more.
*Data based on closed and recorded transaction sides of homes sold for $1 million or above for the calendar year 2009.

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